Tempur Partners with Drops Le Col to Bolster the Cycling Team on its Journey to the World Tour

Tempur Partners with Drops Le Col to Bolster the Cycling Team on its Journey to the World Tour
14th December 2020 James Brooke

Tempur Partners with Drops Le Col to Bolster the Cycling Team on its Journey to the World Tour

  • TEMPUR becomes sponsor of women’s road cycling team, DROPS, alongside existing sponsor, British performance clothing brand Le Col.
  • With a strong commitment to sports partnerships, TEMPUR signs with DROPS Le Col to support the team on the road towards the UCI Women’s World Tour.

Premium mattress and pillow brand, TEMPUR, is thrilled to announce a new partnership with women’s road cycling team DROPS Le Col for the upcoming 2021 season.

The partnership demonstrates TEMPUR’s commitment to supporting athletes and consolidates the brand’s position within the cycling space in particular, building upon on a successful relationship with track cyclist and Olympic medallist, Callum Skinner.

Dedicated to improving the sleep experience worldwide, TEMPUR has provided DROPS Le Col riders with mattresses and pillows to boost rest and recovery at home. The promising team of young riders will also be taking TEMPUR products on the road to enhance performance during the all-important tour dates.

Supported by TEMPUR, DROPS LE COL, will be a team that strives to compete at the very highest level. The goal is to take the team to the UCI Women’s World Tour by 2022; the very highest level of Women’s professional cycling.

DROPS Le Col Team Director Bob Varney says: “Our vision for the future remains ambitious; to make our mark on the sport at the very highest level and to inspire others in everything that we do. The support from Le Col and TEMPUR ensures our riders have the both the highest quality performance kit on the bike and the highest quality support off the bike. Our collective thoughts are focused on building these exciting partnerships further to gain world tour status in 2022.”

Tobin James, Vice President TEMPUR Northern Europe adds: “We are delighted to be a part of the DROPS Le Col journey for this very exciting season. We are passionate about cycling not only as a sport, but as a sustainable way of travelling and improving health and wellbeing. TEMPUR products will help the riders sleep better, longer, deeper, and we feel privileged to be able to do our bit in promoting women’s cycling and women’s sport more generally. With consistent wins and huge potential, DROPS Le Col’s vision for the future is both compelling and motivating, and we are looking forward to accompanying the team on the road to the world tour.”

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About TEMPUR
TEMPUR mattresses and pillows are made from a formulation of the brand’s proprietary pressure absorbing TEMPUR material, originally developed by NASA in the 1970s to support and cushion astronauts during lift-off. TEMPUR is the only mattress recognised by NASA and certified by the Space Foundation.

TEMPUR mattresses offer maximum quality, comfort and support and aid a restorative night’s sleep.

TEMPUR products can be purchased direct via the TEMPUR UK website, from a TEMPUR Brand or Outlet stores or from retailers including Dreams, John Lewis, Bensons for Beds, Furniture Village and leading independent retailers.

TEMPUR is a subsidiary of TEMPUR Sealy International Inc.

www.tempur.co.uk

About DROPS
Drops is a British UCI Women’s Continental Cycling Team racing globally. Debuting on the world stage in 2016, Drops founding ethos remains to create a happy and supportive environment where riders can develop and reach their true potential, irrespective of age, experience or status. Widely acknowledged as one of the world’s most successful development programmes of the past five years.

About Le Col
Le Col was born from one pro rider’s push to create the best performance cycling apparel. Their founder, former GB cyclist Yanto Barker remains central to the development of Le Col kit. Putting his professional insight and hours of testing into every fine detail, it’s Yanto’s cycling expertise and pursuit of performance perfection that gives Le Col the leading edge. Pro-cycling experience goes into the design of every detail of their kit. Le Col has one of the widest testing and development networks in cycling, thanks to their professional teams constantly feeding back after testing, racing and winning in their kit. Although it’s designed and developed in London, Le Col kit is produced in their own Italian factory in the shadow of Monte Grappa, offering unparalleled quality and performance detailing on the clothing they produce.