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Irish Ferries Appoints Rooster to Navigate PR Activity

Irish Ferries Appoints Rooster to Navigate PR Activity
13 January 2020 Samantha Anderson

Ireland’s leading ferry company hires Rooster PR to deliver comprehensive 2020 UK media & consumer communications strategy.

Rooster PR is thrilled to be seeing in the new decade having won the public relations brief for Ireland’s leading ferry company, Irish Ferries, following a highly competitive pitch process.

Rooster’s communications activity for Irish Ferries will focus on building media and consumer awareness of Irish Ferries’ brand, heritage, services and USPs.

Positioning Irish Ferries as the transportation method of choice for British holidaymakers and visitors to Ireland, Rooster has been appointed to help increase awareness and grow sales in what is to be a transformational year for Irish Ferries in 2020.

Rooster will secure brand share of voice in mainstream media whilst also further boosting Irish Ferries’ already solid relationships with travel and tourism media through media relations, press trips and innovative thought leadership.

Daragh O’Reilly, Irish Ferries’ Consumer Marketing & Sales Manager, said: “We were impressed with Rooster’s experience and knowledge of the ferry industry as well as their comprehensive media relations and press office service – making them the ideal team for us to partner with.

“We’re excited to kick-start 2020 with a fresh UK media and communications strategy and look forward to seeing the positive results that Rooster generates.”

Led by Rooster’s Managing Director, James Brooke, Irish Ferries sits among Rooster’s growing portfolio of travel and tourism clients.

“Rooster’s vast experience with both ferry operators and cruise lines means that we have a well-rounded understanding of Irish Ferries’ brief and business objectives, so we are delighted to be working with them.

“As consumers look for more sustainable ways to travel, travelling by ferry is increasingly on people’s radar. Rooster’s new sustainability practice will tap into these consumer trends and demands, to best position Irish Ferries and its modern fleet among the more sustainable modes of transportation.

“We are confident that our coordinated strategic approach and work ethic will ensure we achieve great results for Irish Ferries,” he said.

Irish Ferries is the market leading ferry operator serving routes between Britain (Holyhead to Dublin, and Pembroke to Rosslare) and Ireland. Offering a choice of up to 10 sailings a day, Irish Ferries operates a fleet of modern cruise and fast ferries, including the famous Ulysses, the recently purchased Dublin Swift and the most recent newly built award-winning W.B. Yeats.

Irish Ferries is also a leading tour operator to Ireland and offers a range of inclusive package holidays to the Emerald Isle.

Find out more about Irish Ferries at, and more about Rooster PR at


For further press information, please contact:
James Brooke | Natalie Garland | Charlotte Wright
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Irish Ferries
Irish Ferries is a division of leading Irish maritime transport group Irish Continental Group plc, and carried over 1.5m passengers and 390,00 cars on up to 17 daily sailings between Ireland, Britain and France in 2018.

About Rooster. We are pr™.
Rooster is one of the UK’s leading independent PR agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of over 20 genuine, straight-talking and creative communications experts.

Rooster clients span the travel, lifestyle and business sectors including Flight Centre, Visit Cyprus, Tempur UK, Vastint UK and ECA International. Rooster’s newly-launched sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world

Follow @RoosterPR on Instagram, Twitter, LinkedIn and Facebook.