Rooster PR Unveils Major Rebrand and New Services at 20th Anniversary Milestone
Rooster launches annual £50K pro-bono sustainability PR competition.
One of the UK’s leading independent PR agencies, Rooster, celebrated its 20th anniversary this week (12 November) with over 130 journalists and clients, marking two decades of award-winning PR service across the travel, lifestyle and business sectors.
Revealing a major ‘We are pr.’ rebrand, the agency also launched its sustainability PR practice, supporting businesses to better communicate how they are positively impacting our increasingly fragile world.
James Brooke, Managing Director of Rooster said: “We’ve always been proud of our work and the positive impact we make on our clients’ businesses. As we celebrate this impressive milestone, we‘re excited to unveil a rebrand that better reflects who we are. Rooster has thrived for 20 years as an independent agency, which is no mean feat. Our new identity perfectly communicates our position as a leading PR agency, servicing clients across b2b and b2c sectors such as Flight Centre, Visit Cyprus, Tempur, Vastint UK and ECA International.”
‘Rooster. We are pr.’
A statement of intent, the new Rooster brand features a bold and bright yellow, with a ‘We are pr.’ tagline, reflecting the ethos of the agency as a team of proud and genuine PR experts. Rooster’s new website launched this week, showcasing the agency’s diverse skillset and experience.
James continued: “Our new brand reflects the energy, passion and enthusiasm the Rooster team puts into everything we do. We consistently receive feedback from clients and journalists that our team is genuine, creative, talented and results-driven, and our new shop window brings our company culture to the forefront.”
Supporting businesses with Sustainability PR
The agency’s newly-launched sustainability PR service provides brands and businesses expert guidance and strategy for communicating environmental initiatives. The winner of Rooster’s annual £50K pro-bono PR campaign will be judged by a panel of environment and communications experts, who will be looking for a candidate taking strides in sustainability; from a product innovation to a not-for-profit organisation.
“We’ve supported clients for years communicating sustainability initiatives, including ecoffee cup, Contura and Rickshaw Travel, and it’s an area that the team is passionate about,” continued James.
“We’re pleased to open up our professional services in this area and partner with a network of environmental experts to help support clients in their efforts to protect the environment.”
Rooster’s ‘We are pr.’ podcast is now live
Hosted by members of the Rooster team, the ‘We are pr.’ podcast gives listeners the inside track on best practice PR with free tips and case studies, together with discussion on industry news and glimpses into Rooster life.
The first episode “The story so far…” is with Rooster founder and CEO, Henry Hemming and Managing Director, James Brooke, introducing the history of the agency and what should be expected from Rooster in the years to come.
Click here to download/listen to Rooster’s ‘We are pr.’ podcast.
To find out more about Rooster or to contact the team, visit: www.rooster.co.uk
Note to editors:
James Brooke, Managing Director of Rooster, is available for comment and interviews on request.
High res images available to download: https://www.dropbox.com/sh/wtp4nztxl9bzq23/AAAypZEY293L4XyLYj3lRhGia?dl=0
Video available to embed: https://youtu.be/Qkbykrojmr4
For more information, please contact:
Yasmine Triana, Head of PR at Rooster
T: +44 (0)203 440 8934
E: [email protected]
About Rooster. We are pr.
Rooster is one of the UK’s leading independent PR agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of over 20 genuine, straight-talking and creative communications experts.
Rooster clients span the travel, lifestyle and business sectors including Flight Centre, Visit Cyprus, Tempur UK, Vastint UK and ECA International. Rooster’s newly-launched sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world
Follow @RoosterPR on Instagram, Twitter, LinkedIn and Facebook.