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StudentUniverse Launches Inspiring Marketing Challenge to Boost Awareness of Australia’s Northern Territory

StudentUniverse Launches Inspiring Marketing Challenge to Boost Awareness of Australia’s Northern Territory
19 September 2019 admin_rooster

StudentUniverse has joined forces with DMA Talent and Australia’s Northern Territory tourism board, Tourism NT (NT), to launch a marketing challenge offering students the chance to devise a campaign that’ll play a vital role in raising awareness of the Territory, to an international audience of 18-30 year olds in 2020.

As part of their ongoing mission to empower young people to broaden their horizons through travel, StudentUniverse’s collaboration with leading marketing association, DMA, on its annual Marketing Challenge 2020* will enable university student marketing enthusiasts to respond to a live brief from an internationally renowned brand.

As well as being invited to StudentUniverse’s offices in London to work in partnership with Tourism NT, to execute the project and bring their marketing campaign to life across multiple marketing channels, the winning team will each be awarded £300 of StudentUniverse travel vouchers, to use in a number of worldwide destinations.

Sam Willan, general manager of StudentUniverse UK, commented: “After several years of successful partnership, helping to promote Australia’s Northern Territory to young travellers, we want to take our activity to the next level and continue listening to our audience. Partnering with DMA Talent gives us a fresh perspective on how we can position and promote both StudentUniverse and the Northern Territory to a key market, in a way that will resonate with our target audience.

“International travel is such a beneficial part of modern education programmes, so the fact that we can use this competition to help students’ kick-start their careers, while challenging them to inspire their peers, made it impossible to say no to this initiative.”

Kate Burnett, General Manager of DMA Talent, added “StudentUniverse and Tourism NT have offered students a unique opportunity to feel like a part of their organisation and provide solutions to a real-life business problem. The winners will even get to help spearhead the live campaign in June 2020!”

”Our mission at DMA Talent is to inspire young people to join the marketing industry and create clear pathways for them to do so. The Marketing Challenge offers aspiring marketers invaluable, practical experience that will help them forge successful careers in the industry.”

Fleur Sainsbury, regional manager – UK, Ireland, Netherlands & Nordic, Tourism NT added: “The young traveller is an extremely important demographic for Australia’s Northern Territory (NT) and what better way to encourage them to visit, have fun, and find work in the NT than a creative challenge created in partnership with StudentUniverse and the DMA? By asking this very segment to inspire their peers to consider the NT we hope to grow peer to peer endorsement and, of course, travel to our amazing part of Australia.”

The competition brief will be used by lecturers at universities across the country as a valuable teaching aid on marketing and business courses. Entrants must demonstrate a multitude of skills throughout the process, including the ability to devise and plan a six-month strategy to encourage pick up, to communicate their thoughts to an expert judging panel, and, most importantly, work as a team to provide innovative solutions to one of the company’s most interesting business challenges.

As official partners, StudentUniverse and Tourism NT will feature on the judging panel that will decide the winners, alongside some of the industry’s leading figures, including members of the DMA and IDM’s (Institute of Data & Marketing) senior management team on 7th May 2020.

For more information on the campaign, please visit:

For more information on StudentUniverse, please visit:


Notes to editors:

  • *You can download the brief by clicking here. The deadline for entries is 12 April 2020.
  • After reviewing all entries, a judging panel formed of industry experts will shortlist up to 8 teams to pitch their ideas at a central London location on 7 May 2020, where the winners will be announced. The winning team will then see their campaign come to life! They’ll work with StudentUniverse, and in partnership with Tourism NT, throughout May 2020, and will see it executed in June 2020. And if that wasn’t enough, each member of the winning team will also take home £300’s worth of StudentUniverse travel vouchers. Students at any stage of their course can enter this challenge – you don’t have to be studying marketing. Teams must be made up of between 3 and 6 people.

For further press information, please contact:
Arabella Halfhide/Baillie Horwood
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About StudentUniverse:
StudentUniverse is the world’s leading travel booking site for students and youth. Through negotiations with a network of global partners, StudentUniverse offers discounted pricing and terms on flights, hotels and tours.

StudentUniverse launched in the UK in 2013 and was acquired by Flight Centre Travel Group in 2015. StudentUniverse is headquartered in Boston with offices in London, Toronto, New York and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use the service every year.