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Embrace JOMO (The Joy Of Missing Out) This Winter

Embrace JOMO (The Joy Of Missing Out) This Winter
10 January 2019 James Brooke

With the festive party season now behind us, we’re all entitled to enjoy a little guilt-free JOMO and cosy up at home. Scandi lifestyle experts at Contura show just how JOMO should be done.

Cold weather, darkness, lack of money after the festive season and inevitable illness… It seems there’s no end to Brits’ gripes about the winter season.

Although it may be tempting to complain our way through January, the experts at Swedish wood burning stove brand, Contura, advise instead that we embrace JOMO, or the ‘Joy of Missing Out’ to improve wellbeing during the winter months. Put simply, JOMO is the feeling of relief or happiness when we opt out of social plans to spend quality cosy time relaxing, resting, and enjoying simple pleasures at home instead.

Here, Contura Style Director and Scandinavian lifestyle expert, Catharina Björkman, shares her tips on embracing JOMO and enjoying your home this winter.

“Following a busy festive season, with endless social events,” says Catharina, “buying countless gifts and prepping, eating and drinking too much, it’s no wonder we can feel burnt out by January.

“In Sweden we have very long winters with long periods of darkness and to get through them we like to create a relaxing and welcoming environment at home. We would encourage Brits to embrace the ‘Joy of Missing Out’ this winter and take the time to enjoy their homes as a place to relax, unwind and find happiness through home comforts.”

So, don’t feel guilty about declining invitations and read on for tips on how to make your home a sanctuary this January…

  1. Staying at home is free

After Christmas, many of us are scared to check our bank balance. Overspending on gifts and social events during the festive season is inevitable, but January is a great time to think of fun ways to keep yourself entertained without spending by going out.

Rather than heading out for an expensive meal, gather friends round and cook up a feast together (ask everyone to bring something to balance out the costs), have a movie night in, or host a games night. Being sociable doesn’t have to be expensive.

  1. Make it cosy

A welcoming and cosy environment at home will make time spent at home far more enjoyable. Embrace Mysig, the Swedish term denoting cosiness, being kind to ourselves, enjoying little indulgences, and taking pleasure in the simple things.

Mysig is about embracing downtime, making our homes cosy and spending quality time alone or with others. It’s fair to say that we Swedes get through our long winter by being devoted followers of Mysig living. Dim the lights, burn scented candles, stock up on boxsets and books, and add lots of cosy furnishings and blankets for the full cosy effect.

  1. Quality time

Time spent at home can present a multitude of possibilities. Run a relaxing bath, boost your culinary skills by getting creative in the kitchen, do some baking, listen to a new podcast or immerse yourself in a novel or boxset. Whether enjoying these things alone or with friends or family, don’t feel guilty about staying in. Life can be very hectic, and your home can help you wind down.

  1. Tidy home, tidy mind

If you’re struggling for space or simply have too much stuff, it’s time to declutter. Start by going through clothes and shoes. Be strict and ask yourself ‘does it fit, have I used it in the past 12 months, and does it make me happy?’ If it’s a no, then it’s got to go. The same goes for books you’ve never read or items that are no longer useful (which includes unwanted Christmas gifts). All can be given to charity shops.

Storage boxes are an inexpensive yet stylish way to keep everything in order; from paperwork to bedding and towels. You’ll be amazed how much better you feel spending time in an orderly home.

  1. Don’t feel bad about staying in

Social media would have us all believe that everyone is always out and having a great time, but this simply isn’t true and it’s not healthy to believe everything we see.

Although we are sociable creatures by nature and can all experience feelings of jealousy and a fear of missing out, it’s important to remember that social media is simply a snapshot of people’s lives, and usually only shows the most interesting, happiest or best parts.

A simple tip is to turn off your phone for periods of time, put a time limit on social media apps (you’ll receive a notification when you’ve reached your limit) and focus on disconnecting from the outside world and dedicating time to truly enjoying relaxation time at home.

For more information on Contura, please visit


Notes to editors:

  • Rooster PR will coordinate comment, interview and profile opportunities for Contura UK Country Manager, Phil Wood. The Contura PR team will also arrange visits to the nearest Contura Design Centre dealerships or the Contura showroom in Doncaster to see the product range.
  • Sources detailed in footnotes.

For further press information, please contact:
Elsa Findlay/Jo Kendall/Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Contura
Contura is Europe’s leading manufacturer of wood burning stoves, offering an extensive range of classic and contemporary wood burners; from traditional insert stoves suitable for existing fireplaces, to freestanding statement models made with innovative materials such as soapstone.

Starting at £1,295, Contura stoves are premium yet affordable. Award winning, timeless Swedish design means the products complement or enhance any style of home, whilst also offering outstanding performance, maximum efficiency, practicality and ease of use.

Designed and assembled at the factory located in Markaryd, Sweden, and manufactured to the highest standards, Contura stoves are highly energy efficient, offering powerful convection, superior combustion technology and clean burning systems. Currently, 75% of Contura stoves are DEFRA Clean Air Act exempt and thus approved for use in Smoke Control Areas.

Contura stoves can be purchased through a network of 165 independent retailers nationwide.

Contura is part of the NIBE group, a Swedish manufacturing company producing world class solutions in sustainable energy across Europe, North America, Asia and Australia.

Contura is a founding member of the Stove Industry Alliance (SIA) in the UK.

For more information please visit