The Association of Bonded Travel Organisers Trust (ABTOT) initiates first PR & social media campaign after 24 years in the industry.
Following a competitive pitch, Rooster has been appointed as ABTOT’s first PR and social media agency since the association was launched in 1993. ABTOT – the Association of Bonded Travel Organisers Trust – provides a straightforward and economical way for travel organisers to comply with their obligations under the Package Travel Regulations (PTRs) which were introduced in 1992.
Rooster’s appointment comes at a pivotal time for ABTOT with major changes to the PTRs set to be introduced in early 2018. The agency will be responsible for crafting and implementing an ongoing media strategy, managing ABTOT’s day-to-day press office and setting up and running the association’s social media channels.
Paul Fakley, Development Director of ABTOT commented: “After 24 years of organic growth, we want to build on the success to date and start to raise awareness of the growing portfolio of financial protection benefits and other services that we offer both professional and occasional travel organisers. In this ever evolving market, we’re looking forward to working with the Rooster team to raise ABTOT’s profile and become the voice of financial protection for specialist travel organisers.”
James Brooke, Managing Director at Rooster, said: “After more than two decades of growth and development, ABTOT has become an essential figure in the UK travel industry, providing bonding, advice and other financial services to specialist travel organisers. We’re excited to help ABTOT generate the share of voice it richly deserves while helping to communicate the association’s expertise ahead of key changes in Package Travel Regulations.”
As an approved Department for Business, Energy and Industrial Strategy (BEIS) body, ABTOT is authorised to administer bonds on behalf of travel organisers in order to provide financial protection for customer prepayments. ABTOT offers financial protection for both professional and occasional travel organisers that offer non-licensable packages, meaning any non-flight inclusive packages. ABTOT members go through a selection process so that only reputable, skilled and leading travel organisers in their field are accepted to membership, meaning that consumers can have complete peace of mind safe in the knowledge that their trip is booked through a reputable and financially sound ABTOT member.
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Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Paul Fakley, Development Director of ABTOT.
For further press information, please contact:
Yasmine Triana/Aaryn Vaughan/James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About ABTOT
ABTOT was founded in 1993 to provide a straight forward and economical way for specialist travel organisers to comply with their obligations under the Package Travel Regulations (PTRs) originally introduced in 1992. ABTOT offers financial protection for both professional and occasional travel organisers that provide non-licensable packages, meaning any non-flight inclusive packages. This includes independent travel organisers that sell holiday packages directly to customers, as well as clubs, societies, associations and charities who occasionally organise trips.
ABTOT’s selection process ensures that only reputable, skilled and leading travel organisers in their field are accepted. Consumers can have peace of mind safe in the knowledge that their trip is booked with a reputable and financially sound ABTOT member.
As an approved Department for Business, Energy and Industrial Strategy (BEIS) body, ABTOT is authorised to administer bonds on behalf of travel organisers in order to provide financial protection for customer prepayments.
For more information go to www.abtot.com.
