Be a Part of Iceland’s Newest Light Spectacle and Join the Northern Lights Run

Be a Part of Iceland’s Newest Light Spectacle and Join the Northern Lights Run
11th January 2017 James Brooke

Be a Part of Iceland’s Newest Light Spectacle and Join the Northern Lights Run

In Travel pr, Client News, Sector News

Unique 5km run and light show through Iceland’s capital.

Brightening the grey winter season, the inaugural WOW Northern Lights Run will see the streets of Reykjavik lit up in a spectrum of colour as hundreds put on their running shoes on 4 February 2017.

Sponsored bv WOW air, Iceland’s only low-cost airline, this spectacular new sporting event, marked by the natural phenomenon of the polar lights, is part of the Reykjavík Winter Light Festival and the WOW Reykjavík International Games.

Each runner/jogger will receive their very own exclusive Pixmob technology: an illuminating LED wristband, which will synchronize with their personal running rhythm and make each participant a part of the illuminated spectacle all over the city. In addition, participants will get a goodie bag with their running number and further luminous accessories, to accompany colourful, neon clothing, which is highly encouraged.

The five kilometre run through the inner city of Reykjavík starts and ends at the famous concert hall Harpa at the port of Reykjavík. Along the route participants will encounter various ‘fun stations’, which have been staged with vibrant lights, including Reykjavik’s much-admired Art Museum, City Hall and the spectacularly illuminated Hallgrimskirkja.

Online registration will be open until midnight on 2 February 2017 at, with various participation packages starting from £35 per person.

Encouraging UK travellers to join in the fun, WOW air are offering 10% off travel to Iceland for the event. The WOWNLR promo code is valid for return trips from London Gatwick, Bristol and Edinburgh to Keflavik taking place between 27 January and 11 February 2017. This is valid for bookings made by 1 February 2017. Flights start at £32.99 (pre-discount).

For further information visit, or to book flights visit


¹ Based on lowest one way fare including taxes and charges booked on Restrictions and booking/baggage fees may apply.

For further press information, or for press trip requests relating to this event please contact:
Rooster PR
Stuart Fyfe/Katie Raby/Rachel Sewell
T: +44 (0) 20 3440 8930
E: [email protected]

About WOW air
WOW air is Iceland’s ultra-low-cost transatlantic airline offering cheap fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of winter 2016, the airline will serve 30 destinations across Europe, North America and Canada, including London, Edinburgh, Bristol, Washington DC, Boston, San Francisco, Los Angeles, Montreal, Toronto and New York.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies with Airbus A320 aircrafts and Airbus A321/A330 models.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

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