Maunder XV Deepcover: Kickstarting a New Breed of British Outerwear
New British brand to meet demand for style-driven performance wear.
Maunder XV, today announces the launch of its Kickstarter crowdfunding campaign for the creation of the Deepcover V and Deepcover C unisex jackets filling the void between top-end styling and technical performance in the outerwear market.
Conceived by British inventor and technology entrepreneur, Michael Utley, to be suitable for every scenario, the Deepcover range combines classic lines with cutting edge materials and technical performance.
Maunder XV Founder, Michael Utley said: “When trying to find good value outerwear that could be worn in every scenario from the Alps to the boardroom, there was nothing that ticked all the boxes. I wanted to create an affordable, style driven product that included all the necessary features in the competitive performance wear market.
“So many jackets require needless compromises – performance garments from mountain brands offer minimal styling, whilst traditional styles give better looks at the expense of waterproofing, performance, weight or the right levels of insulation.
“We created Maunder XV and the Deepcover jackets to redefine outerwear, bridging performance, style and fashion with good-looking, high performing jackets that go where no others will.”
The three-in-one unisex jackets are available in two versions, the Deepcover C and Deepcover V, both featuring a triple membrane, breathable waterproof shell with a detachable, DWR-coated thermal inner.
Under the Hood of British Engineering
One of Deepcover’s key features is the unique removable magnetic hood. Providing the necessary protection in a downpour it seamlessly detaches to reveal a crisp, classic, scooped collar complimenting its fishtail rear giving a sharper look suited to more formal settings.
Utley added: “So many bulky hoods, zips and poppers ruin the lines of otherwise sleek jackets. Getting the hood right was key, so we designed a unique system using barely visible magnets which transform the entire feel of the Deepcover in seconds.”
Road Ready Detailing
The Maunder XV Deepcover V offers a number of features inspired by the rise of cycle-commuting, such as 12 retractable, MXV D-Ring utility hooks for attaching accessories such as lights, action cameras, gloves and keys to both the outer (8 rings) and inner (4 rings) jackets.
Utley said of the Deepcover V’s MXV D-Rings: “The MXV D-Rings were inspired by city commuters on dark rainy winter nights in Amsterdam and London. There seemed no sensible way to integrate the lights and technology cyclists already own into a smart jacket without the need for gimmicks or garish colours.”
Cool, Calm and Crowdfunded
Both jackets will be available with a Hawks Eye Blue outer shell with inner thermal jacket in Rough Slate Grey or Moss Fleck Green for 60 days from October 15 via Kickstarter. If the stretch fundraising target of £60,000 is met, further colours will be available.
The Maunder XV Deepcover C will be available for £239 – 40% less than the launch retail price of £429 for 60 days from October 17th, with a limited number of early bird jackets available for £219.
The Maunder XV Deepcover V featuring MXV D-Rings will be available for £249 – 40% less than the launch retail price of £479 for 60 days from October 17th, with a limited number of early bird jackets available for £239.
Christmas Gift cards are also available with products expected to ship in February 2017.
To order jackets and help Maunder XV reach it’s £14,000 crowdfunding target, visit Maunder XV on Kickstarter or at MaunderXV.com.
Maunder XV is also looking for long-term international business partners and distributors.
The Maunder XV Deepcover Technical Specification:
- Waterproof, breathable, durable, lightweight
- Soft touch triple membrane outer shell jacket
- Zip-out DWR coated thermal inner jacket in contrasting fabric
- Modern tailored cut
- 12 MXV D-Ring utility hooks (Deepcover V only)
- 11 Discrete pockets
- Detachable magnetic hood with toggle adjustment
- YKK Aquacheat #5 zippers
- Fully taped sealed seams
- High scoop collar
- Fishtail rear
- Two-way front split zipper
- Gunmetal and reflective details
Kickstarter fundraising video
For further media information, images, interviews or to see the jackets in person contact:
Joe Thomas/James Brooke
T: +44 (0)20 3440 6991
E: Maunderxv @Rooster.co.uk
About Maunder XV
Maunder XV is a London-based startup focused on developing a new breed of outdoor clothing using the latest waterproof, durable, breathable and lightweight fabrics. Co-Founded by Michael Utley, who is a tech entrepreneur and consultant for brands who have been featured on CNN, Forbes, Engadget, Techradar, and Cnet. Maunder XV aims to solve problems faced by consumers around the world looking for a classic lightweight cold weather jacket.