Rooster to Turn on the Heat for Contura in the UK
Europe’s leading wood burning stove company chooses Rooster to fuel UK PR launch.
Rooster is delighted to announce its appointment by Contura, Europe’s leading manufacturer of wood burning stoves.
As Contura’s first PR agency since the company’s UK launch in 2008, Rooster’s brief is to develop and implement an integrated PR and social media campaign to drive awareness of the brand, its extensive product range and the benefits of wood burning stoves among UK media and consumers.
Messaging will focus on positioning Contura as a premium yet affordable product, providing inspiration for consumers to enhance their homes and lifestyles with award winning, timeless Swedish design. In addition, all Contura stoves offer outstanding performance, maximum efficiency, practicality and ease of use.
Activity will include product, feature, promotion and comment placement, profiling of Contura spokespeople, event support and high impact activations. Rooster will also manage and execute campaigns for five Contura social media channels – Twitter, Facebook, YouTube, Pinterest and the brand’s new UK Instagram channel, which Rooster has launched this month.
Manufactured to the highest standards, Contura stoves benefit from powerful convection, superior combustion technology and clean burning systems, making them highly energy efficient products both in terms of the combustion process and the transmission of heat. Currently, 75% of Contura stoves are DEFRA Clean Air Act exempt and thus approved for Smoke Control Areas.
Contura’s UK Country Manager, Phil Wood, says: “Rooster had been on my radar for a whicle and following an impressive proposal and chemistry meetings with the enthusiastic team, is the obvious choice for Contura. We are confident that Rooster will help us become the go-to brand for UK homeowners looking for stylish, affordable, clean burn, low carbon, and energy efficient wood burning heating solutions.”
James Brooke, Managing Director at Rooster PR says: “Following comprehensive brand and product briefings both at the factory in Markaryd, Sweden, and at the Contura showroom in Doncaster, the Rooster team is already fully engaged in kick starting a cutting-edge consumer lifestyle campaign. We’re stoked to be adding such a reputable and successful Swedish brand to our growing consumer product portfolio.”
For more information, visit www.contura.eu; follow on Twitter @ConturaStoves; like on Facebook at www.facebook.com/Conturastoves; subscribe to the YouTube channel at www.youtube.com/conturaeu; follow on Pinterest at www.pinterest.com/contura and follow the new UK Instagram channel at www.instagram.com/conturastoves.
Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Contura UK Country Manager, Phil Wood. The Contura PR team will also arrange visits to the nearest Contura Design Centre dealerships or the Contura showroom in Doncaster to see the product range.
For further press information, please contact:
Jo Kendall/Stuart Fyfe/Julie Aguilera/James Brooke
T: +44 (0)20 3440 8930
E: [email protected]