Social Media Outperforms Top Property Portals for Hatched
The agency’s Social & Digital Marketing package proves a huge success, generating 350% more visits than Rightmove & Zoopla combined
A first in the industry, Hatched launched a bespoke Google Adwords and Facebook pay per click (PPC) campaign package for clients back in October last year. Priced at only £99, the Hatched Social & Digital Marketing add-on is designed to help vendors by targeting buyers searching for specific property features as well as reaching targeted Facebook users based on demographic, location and the stage of their life they’re at.
Just six months on and to the delight of Hatched clients, the package is showing clear signs of success.
Throughout March Facebook outperformed the two major property portals, Rightmove & Zoopla by over 350% in terms of visits to the Hatched website.
With the event of the Easter holidays and in the run up to the General Election, April has seen the market slow considerably, however, the Social & Digital Marketing packages have showed continued success, with the Facebook ad campaigns beating Zoopla by just over 444% and Rightmove, by over 190% in terms of generating visits to the Hatched website throughout April.
Adam Day, Managing Director of Hatched, says: “Our bespoke campaigns are putting properties in front of truly targeted audiences and our clients are reaping the rewards. With Facebook PPC, Hatched can target people within a mile of the property for sale, or based on the fact that someone has just had a baby or got married, and might therefore be looking to move in the near future.”
Hatched is also celebrating a considerable increase in number of viewings for the month of April, which can be attributed to the success of the estate agency’s newly introduced social proofing feature last month; another industry first.
The Hatched social proofing feature reveals a pop-up that shows, in real-time, the number of times a property has been viewed online and the number of bookings for physical viewings. This new feature brings a sense of urgency to the decision making process for the potential buyer. An example illustrating its success is this Norfolk property, which received 493 views online, resulting in 53 viewings and a sale within 13 days of being listed.
For more information on house sales with Hatched, visit www.hatched.co.uk or call 0333 999 7699.
For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: [email protected]
Launched in 2006, Hatched is a leading fixed fee estate agent and one of the original pioneers of the online estate agency model.
Providing a full estate agency service but without the expense of a shop front, Hatched’s use of technology drives efficiencies in procedures and processes, producing low overheads, which ultimately lead to cost savings for the business, the ability to offer more competitive fees to clients, as well as more streamlined and innovative customer services.
With savings ultimately being passed onto customers, Hatched offers homeowners a smarter way to sell their homes.
Now favouring the term ‘hybrid’ estate agency as opposed to ‘online’, which detracts from the high value and quality service the estate agency offers, Hatched combines the use of smart techniques and a forward thinking approach with the defence of honourable ethics and values of traditional estate agency to ensure the best possible consumer experience.
Hatched’s fees are, on average, 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £4,000 per property, or £15m worth of savings for homeowners since Hatched’s inception.
Lettings fees for a fully managed property start from just £50 per month.
The Hatched team has over 50 years’ combined estate agency experience and with a network of regional offices across England and Wales, the estate agency offers national coverage, local knowledge and a personal service.
To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.