Diamonds with a Difference, Anata Launching Today!

Diamonds with a Difference, Anata Launching Today!
24th February 2015 admin_rooster

Diamonds with a Difference, Anata Launching Today!

In Client News, Lifestyle pr

Producing exquisite, personalised lab-grown diamonds for clients across the globe, Anata launches today, with the chance to win a coloured 0.8 carat diamond worth £3,750

Anata (formerly Heart-in-Diamond) celebrates its official launch today, offering the public the chance to win a conflict-free, man-made, coloured, 0.8 carat diamond, worth £3,750!

Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke.

The truly unique feature of Anata is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones (or even a beloved pet). The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Anata diamonds will appeal to those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…); those seeking a unique and personal way of commemorating the legacy of loved ones passed; those looking for a way to hold distant friends or family close (members of the armed forces, expats, business travellers…); those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price; or anyone simply looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond.

For your chance to win an Anata diamond, enter the competition on Anata’s Facebook page (www.facebook.com/ANATA.diamonds)* by 15 March 2015

Anata Director, Derek Lubner, says “We’re delighted to be launching with a new brand, a new website and catering to the needs of new audiences. The appeal of our product extends far beyond the memorial market to respond to an ever growing demand for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships and with few direct competitor brands currently operating in the UK, we hope the public will be as excited as we are about the introduction of this unique product to the market.”

For more information or to purchase an Anata diamond, please visit: http://ANATA.diamonds or contact UK Operations Manager, Anita Bolton on:

+44 (0)20 7060 6230

*Note: The diamond up for grabs is a loose stone, grown from a diamond seed, in this case, in the absence of a carbon sample. Winner will be announced via Anata’s Facebook and Twitter (@ANATA_Diamonds) pages on 16 March.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Anata diamonds:
Originally launched in June 2005 as Heart-in-Diamond and the market leader worldwide, Anata diamonds has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.

Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.