Family Traveller Enters Partnership Deal with Boden
Family-focused travel magazine to create content for British retailer.
The deal will see 30,000 copies of Family Traveller Magazine distributed directly to Mini Boden customers via their purchases.
In addition to the complementary magazine, Boden customers will be offered a discounted subscription and an exclusive competition.
The partnership, which begins in July 2014, brings together two brands which have clear synergies in their target markets and production values; Family Traveller’s key demographic is ABC1 mothers aged 28-45, the core Mini Boden customer.
The partnership will also see Family Traveller providing regular editorial content for Boden.com supporting Boden’s creative themes. The theme for Autumn / Winter 2014 is ‘The Great British adventure’ which separates into six different stories: Made in London, Coast and Country, Vintage Finds, Snowed In, Christmas, and Party.
The partnership is confirmed as Family Traveller celebrates its first anniversary.
“Boden, and Mini Boden in particular, are the perfect fit for Family Traveller. Our readers are the decision makers when it comes to spending on lifestyle as well as travel products, so it makes perfect sense for us to partner with a retailer like Boden,” said Andrew Dent, Family Traveller Publisher and CEO.
“We are delighted to be able to offer our journalists and our content to enhance Boden.com and provide travel inspiration that matches nicely with the wonderful Boden fashion themes of the season,” continued Dent.
Isobella Johnson, Brand Manager at Boden, commented: “We are very excited to partner up with Family Traveller as there is great synergy between both brands. Boden is very pleased to offer interesting and relevant content to our customers that inspires a sense of adventure and thirst for exploration. Family Traveller shares so many of our values so we look forward to developing our relationship.”
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About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.
The publication and website provide authoritative advice on family travel through helpful content designed to make travelling with your family a more rewarding experience. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.
Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and inspiration.
Family Traveller also runs an e-commerce platform with shop.familytraveller.com providing all the items you need for the family holiday.