Rooster to deliver creative UK media relations campaign to drive passenger business.
Having successfully navigated its way through a competitive pitch process, Rooster PR is delighted to announce its latest consumer, corporate and trade PR brief. DFDS Seaways is Northern Europe’s largest integrated shipping and logistics company, operating four outbound passenger routes from the UK and with a network of around 30 routes and 50 freight and passenger ships.
Leading PR & digital communications agency, Rooster, will develop strategic, proactive and creative PR campaigns to boost UK passenger numbers for routes from Newcastle, Dover and Newhaven to Amsterdam, Dunkirk, Calais and Dieppe.
With the UK economy recovering and the ferry company’s 150th anniversary taking place in 2016, this is an exciting time for Rooster to begin its DFDS Seaways journey. Rooster’s mission will be to strengthen DFDS Seaways’ positioning as the world’s leading ferry operator, highlight its superior facilities, services and partners, and to promote key events and USPs of DFDS Seaways’ destinations.
Supporting in-house PR Manager, Emma Batchelor, including corporate and trade media relations, the Rooster campaign will focus primarily on targeting new and existing audiences via consumer media outreach and sell-in. Key consumer segments include families, group travel, couples, regional and local audiences residing in the areas surrounding the ferry ports and those who travel regularly to the continent.
Rooster will also work closely with the DFDS Group to share best practice, ensure that all opportunities are seized and that brand messaging is coherent and consistent Europe-wide.
Pete Akerman, Head of Marketing & Strategy at DFDS Seaways, commented: “We have three sea sectors that we operate on in the UK, each with a different proposition in terms crossing times and the products and facilities we have on board. The key principle underlining all our ferry services, however, is our focus on offering our customers the best possible maritime experience, underpinned with both excellent customer service and high quality ships and facilities. We’re looking forward to working with Rooster to communicate these benefits via a strategic, creative and highly targeted approach.”
James Brooke, Managing Director at Rooster PR, stated: “We’re delighted to announce our appointment by DFDS Seaways. We’re excited to join them on this journey and are confident that our hard work and strategic approach will ensure that it’s plain sailing for the DFDS Seaways campaign and indeed, for our relationship with this valued new client.”
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For further press information, please contact:
James Brooke/Stuart Fyfe/Nick Wheywell/Kevan Barber/Jo Kendall
T: +44 (0)20 3440 8930
E: [email protected]
About DFDS Seaways:
DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.
DFDS Seaways prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.
In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.
DFDS Seaways has been named the ‘World’s Leading Ferry Operator’ for the last four years (2011-14), as well as ‘Europe’s Leading Ferry Operator’ at the prestigious 2014 World Travel Awards. It was also the only recommended ferry operator nominated by Which? Travel (2011).
DFDS Seaways operates up to 44 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. It also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS Seaways network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.
For further information about DFDS Seaways, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.
