El Gouna. A Hole-in-One with Cheeky Golf Club
Key Metrics.
2.5m
Social Views
1,568
Competition Entries
710
Email Opt-Ins
Swinging El Gouna into the Spotlight
Long-term client El Gouna, Egypt challenged Rooster to tee up a new reputation for the Red Sea gem – this time as a must-visit golf destination.
Our mission? Get UK golf fans dreaming about desert fairways, ocean views, and year-round sunshine.
Enter: Cheeky Golf Club. Three brothers. Countless viral videos. And a fanbase hooked on their hilarious golf challenges and irreverent charm. With a cult following across TikTok, Instagram, and YouTube, the Cheeky lads were the perfect match to take El Gouna’s golf scene global.
Together, we rolled out a multi-channel campaign of cheeky challenges, Reels, Stories, TikToks, and even a YouTube feature – all filmed on El Gouna’s stunning courses. And just to sweeten the deal? A holiday giveaway that doubled as an email data goldmine.
The results? Over 2.5 million views. Record-breaking engagement. A sharp rise in awareness among golf-obsessed audiences. And a whole lot of wanderlust.
The campaign didn’t just make waves – it made El Gouna trend as a bucket-list golf destination. From championship greens and five-star stays to world-class dinning and action-packed activities, we showed the UK that El Gouna is par excellence.
"The numbers were huge and more than we’ve ever seen for any influencer campaign, we’re more than happy with the activity."
Monica Aziz • Senior Marketing Manager • Orascom Hotels Management
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