Rooster Appointed to Manage Five Hyatt Hotels in London

LONDON, UK – Leading independent PR & communications agency, Rooster, has been appointed as the UK agency to support strategy, creativity and execution across a portfolio of five leading Hyatt hotels.

As Hyatt’s presence in London, and the UK, continues to grow, a need was identified for PR agency support to align business priorities with brand storytelling across a diverse and expanding hotel portfolio in one of the world’s most competitive markets. This new strategic partnership with Rooster is a pioneering step forward for Hyatt hotels in London.

Rooster will leverage its deep expertise in the travel and hospitality sector to deliver impactful PR results for four exciting hotels across distinct Hyatt brand portfolios; Classics (Hyatt Regency London – The Churchill and Hyatt Regency London Blackfriars), Luxury (Great Scotland Yard Hotel, part of The Unbound Collection by Hyatt) and Lifestyle (Andaz London Liverpool Street) hotels. Hyatt Regency London Olympia, which will open in 2026, will come into Rooster’s remit once open.

Across the five Hyatt hotels in London there are 15 restaurants and bars, a mixture of standalone destinations, signature hotel restaurants and concept-driven bars. Rooster has been tasked with strengthening awareness of each Food & Beverage outlet through distinctive storytelling, partnerships and activations. Rooster’s remit will also include highlighting the hotels’ MICE offerings.

James Brooke, Managing Director at Rooster, commented: “An exciting and ambitious remit: this is a milestone opportunity to create meaningful, measurable brand impact for Hyatt hotels in London while preserving the distinct personality of each property. Our winning PR approach will focus on earned media, partnerships and delivering storytelling that drives perception, demand and brand equity.”

For more information about Hyatt Hotels in London, please visit https://www.hyatt.com/en-US/destinations/london

-ENDS-

For further press information, please contact:
James Brooke I Emma Arthurs I Hannah Carlisle I Sarah Geppert
Rooster.
T: +44 (0)203 440 8930
E: Hyattlondon@rooster.co.uk

About Rooster:
Rooster is a leading independent PR & comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 25+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.

For more information, visit www.rooster.co.uk.