HX Expeditions Appoints Rooster as UK PR Agency
London, UK – Independent PR & communications agency, Rooster, has been appointed as the UK PR agency to support the UK press office for HX Expeditions, the world’s oldest expedition cruising brand. The strategic partnership will see Rooster managing media relations and press office activity for HX Expeditions across the UK.
Celebrating its 130-year anniversary in 2026, HX Expeditions takes more travellers to Antarctica than any other expedition cruising company, as well as trips to Alaska, Europe, Greenland and Svalbard. HX Expeditions’ trips are designed for curious travellers looking for mindful adventure, with the most extensive science programme in the industry supported by a team of onboard scientists and experts across all five ships.
As consumer appetite for mindful adventure grows, HX Expeditions has chosen Rooster to amplify its brand messaging and press office activity, strengthening its positioning in the highly competitive UK market.
Rooster will leverage its deep expertise in the travel and tourism sector to deliver impactful PR campaigns, drive earned media coverage and enhance HX Expeditions’ visibility among both consumers and industry stakeholders.
Niamh Jenkinson, Head of Communications for UK and Southern Europe, said: “I’m delighted to have Rooster supporting our press office during what will be an exceptionally busy and exciting year for HX Expeditions. As we prepare to celebrate our 130th anniversary, their expertise in travel and tourism PR will be invaluable in helping us share our story with audiences in the UK.”
James Brooke, Managing Director at Rooster, commented: “HX Expeditions is an iconic brand with an unrivalled legacy in exploration and science-led travel. There’s no better way to kick start 2026 than by partnering with their impressive team to amplify the HX story across the UK during their landmark 130th anniversary year and next chapter of growth.”
Rooster’s approach will balance consumer-facing news generation strategies with extensive trade media, all underpinned by around the clock issues and crisis management support.
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For further press information, please contact:
James Brooke | Hannah Carlisle | Olivia Hazelden-Kingdon | Caitlin Lesko
Rooster.
T: +44 (0)203 440 8930
E: HX@rooster.co.uk
About HX Expeditions
HX Expeditions, the world’s leading expedition cruise company, has been guiding curious travellers on mindful adventures since 1896. With headquarters in London and a global team of just under 1,000 professionals, HX Expeditions operates a fleet of five modern ships, offering voyages to over 250 destinations across more than 30 countries. Renowned for its pole-to-pole expeditions, HX Expeditions combines sustainability, science, and education to create transformative travel experiences. Pioneering in sustainability, HX Expeditions was the first cruise company to eliminate heavy fuel oils, ban single-use unnecessary plastics in its operations, and launch hybrid cruise ships. The company also supports scientific research, donating over 1,900 free cruise nights to onboard scientists, and runs the HX Foundation, providing grants to community projects focused on education and marine conservation. To find out more information go to travelhx.com or follow them on Instagram.
About Rooster:
Rooster is a leading independent PR & comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 25+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk.