APT Travel Group Launches ‘Book to Board’ Agent Incentive

Agents can win a cruise for two and £500 of weekly prizes for each booking made.

APT Travel Group has launched its new Book to Board agent incentive, giving agents the chance to win a cruise for two plus £500 in weekly prizes for every booking made with APT Luxury and Travelmarvel.

Running from 6 January to 15 February, each eligible booking automatically enters agents into a prize draw. Weekly prizes include Travelmarvel’s popular cruises, including the Mekong, Rhine, Danube and Douro, as well as its newest sailing on The Nile. The more bookings made, the greater the chance of winning. The winners will be announced each week on APT’s Agent Club Page on Facebook.

The incentive is well-timed to coincide with the Worldwide Sale Campaign, offering savings of up to 40% across its most popular Travelmarvel and APT Luxury itineraries. Highlights include Travelmarvel’s new Treasures of Egypt and The Nile – launching September 2026 -, sailings on the brand-new Travelmarvel Rigel on the Rhine and Moselle from July 2026, as well as APT Luxury’s Magnificent Europe cruise aboard the state-of-the-art APT Solara and APT Ostara.

Brad Bennetts, Head of Sales for APT Luxury and Travelmarvel for UK & Europe says, “Book to Board is our way of thanking our agent partners for their hard work over the past year, and a thank you in advance for making 2026 our strongest year of UK bookings to date. We have a clear vision for growth in the year ahead, and this ambition can only be achieved alongside our agent community.

With the Worldwide Sale running until 28 February, we’ve given agents an easy, compelling sell – exceptional savings on some of our most in-demand itineraries and plenty of new product backed by a brand known and loved by customers. Each booking therefore not only delivers great value for clients, but also rewards agents with the chance to win some brilliant prizes.”

APT Luxury and Travelmarvel Top Itineraries Include:

Travelmarvel Treasures of Egypt and The Nile – New for 2026 – save £1,000pp
Including return flights from the UK, cruise the legendary Nile River aboard Travelmarvel’s new river ship – Travelmarvel Sirius – launching September 2026. Highlights include a visit to the Great Pyramids, Karnak Temple and the Valley of Kings and Queens. Price starting from £3,695pp, including return flights, transfers, excursions, 10 nights Cairo return trip on Travelmarvel’s new Sirius ship and all meals and select drinks on board.

Travelmarvel Rhine & Moselle – on the brand new Travelmarvel Rigel – save £1,400pp
Including return flights from the UK, see the beautiful sights along the Rhine and Moselle Rivers aboard brand new river ship, Travelmarvel Rigel, sailing from July 2026. Highlights include a canal cruise in Amsterdam, a visit to the World-Heritage listed Augustusburg Palace and a local food tasting in Strasbourg. Price starting from £1,895pp, including return flights, excursions, 7-nights on the brand-new Travelmarvel Rigel, and all meals and select drinks on board.

APT Luxury Magnificent Europe – aboard brand-new APT Solara and APT Ostara – save up to £1,500pp
Including return flights and airport transfers from the UK, award-winning APT Luxury’s most popular, fully inclusive river cruise begins in Budapest, cruising through Austria and Vienna before finishing in Amsterdam. Highlights include a private cocktail party at Vienna’s City Palace, a Gaisberg mountain lunch and ‘Sound of Music’ show and a visit to Namedy Castle. Price starting from £4,495pp, including return flights, home-to-airport transfers, exclusive signature experiences, all drinks and meals and 14-nights aboard the brand new APT river ships.

APT Luxury Rockies Explorer – save up to £800pp
Explore the best of the Canadian Rockies with a 12-day escorted tour beginning in Vancouver, including a two-day Rocky Mountaineer rail journey in GoldLeaf Service. Discover Banff and Lake Louise and Whistler as well as the Butchart Gardens before hours. Price starting from £8,285pp, including exclusive signature experiences, all drinks and locally inspired dining, a Fairmont Lakeview Room at Chateau Lake Louise and GoldLeaf service aboard the Rocky Mountaineer.

-Ends-

Notes to editors:

Terms & Conditions: Agents must make any Travelmarvel or APT cruise or tour booking between 6 Jan – 15 Feb 2026 for an automatic entry into the prize draw. Each week the draw resets (Monday to Sunday) with a prize draw taking place each Monday, with winners selected at random. Cruise prizes are cruise only, with flights, tips & porterage not included. Specific departure dates & cruise terms apply and will be advised at the time the prize winner is notified.

About APT Luxury
APT Luxury is the luxury travel arm of APT Travel Group – Australia’s largest locally owned travel company – offering river, small ship and yacht cruising, small group journeys, luxury escorted tours and remote 4WD journeys with the highest standards of service.

APT Luxury offers 5-star, fully inclusive travel, including signature experiences, thoughtfully curated itineraries, return scheduled flights from the UK, home-to-airport transfers, state-of-the-art river ships and world-class dining. Its popular destinations include Europe, Asia, South America and South Africa.

About Travelmarvel
Travelmarvel is the premium travel arm of APT Travel Group, Australia’s largest locally owned travel company, offering river, yacht and small ship cruising, and small group and escorted tours at unbeatable value.

Travelmarvel offers 4-star premium flexible travel, with an ‘Excellent’ rating on Trustpilot and includes thoughtfully curated itineraries, Insider Experiences, and return scheduled flights from the UK. Travelmarvel returns to the Nile in September 2026 with new ship Travelmarvel Sirius sailing its Treasures of Egypt and the Nile land & river cruise.

About APT Travel Group
With almost 100 years of heritage, APT Travel Group is one of the world’s most respected names in luxury and premium travel. Family-owned and globally trusted, the group offers unforgettable journeys across Europe, Asia, Australia, and beyond. Its brands, APT and Travelmarvel, are renowned for their award-winning service, deep destination knowledge, and commitment to innovation, value, and guest satisfaction.

For further press information, please contact:
Olivia Hazelden-Kingdon | Caitlin Lesko | James Brooke
Rooster.
T: +44 (0)203 440 8930
E: aptouring@rooster.co.uk
W: www.rooster.co.uk

[Photo credited to APT Luxury]