DEAL: APT Luxury Launches 25% Worldwide Discount

APT Luxury, the luxury arm of APT Travel Group, has today launched its worldwide sale with up to 25% off its fully inclusive cruises and tours including its award-winning Magnificent Europe tour aboard newly launched, state-of-the-art river ships, APT Solara and APT Ostara.

Launched as a standalone brand this year, APT Luxury offers 5-star, fully inclusive travel including signature experiences, thoughtfully curated itineraries, return scheduled flights from the UK, home-to-airport transfers, state-of-the-art river ships and world-class dining. Its discounted tours include popular destinations globally, such as Europe, Asia, South Africa, North America, Australia and New Zealand.

Book direct with APT Luxury for up to 25% off select river, small ship and yacht cruising, small group tours, luxury escorted tours and remote 4WD journeys. Offer valid between 18 December 2025 – 28 February 2026 and applicable for a wide range of holidays in 2026. Visit website for more detail: https://www.aptouring.com/en-gb

Discounts include:

Magnificent Europe – aboard brand-new APT Solara and APT Ostara – save up to £1,500pp
Including return flights and airport transfers from the UK, award-winning APT Luxury’s most popular, fully inclusive river cruise begins in Budapest, cruising through Austria and Vienna before finishing in Amsterdam. Highlights include a private cocktail party at Vienna’s City Palace, a Gaisberg mountain lunch and ‘Sound of Music’ show and a visit to Namedy Castle. Price starting from £4,495pp, including return flights, home-to-airport transfers, exclusive signature experiences, all drinks and meals and 14-nights aboard the brand new APT river ships.

Rockies Explorer – save up to £800pp
Explore the best of the Canadian Rockies with a 12-day escorted tour beginning in Vancouver, including a two-day Rocky Mountaineer rail journey in GoldLeaf Service. Discover ver Banff and Lake Louise and Whistler as well as the Butchart Gardens before hours. Price starting from £8,285pp, including exclusive signature experiences, all drinks and locally inspired dining, a Fairmont Lakeview Room at Chateau Lake Louise and GoldLeaf service aboard the Rocky Mountaineer.

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Notes to Editors:
Terms and conditions: All prices shown are based on per person sharing a twin cabin or hotel room. Discounts are valid for new bookings made from 18 December to 28 February 2026. All prices are correct at time of print and can be withdrawn. All holidays are operated by APT Luxury, part of the APT Travel Group. For full terms and conditions visit: https://www.aptouring.com/en-gb

For further press information, please contact:
Olivia Hazelden-Kingdon | Caitlin Lesko | James Brooke
Rooster.
T: +44 (0)203 440 8930
E: aptouring@rooster.co.uk
W: www.rooster.co.uk

About APT Luxury
APT Luxury is the luxury travel arm of APT Travel Group – Australia’s largest locally owned travel company – offering river, small ship and yacht cruising, small group journeys, luxury escorted tours and remote 4WD journeys with the highest standards of service.

APT Luxury offers 5-star, fully inclusive travel, including signature experiences, thoughtfully curated itineraries, return scheduled flights from the UK, home-to-airport transfers, state-of-the-art river ships and world-class dining. Its popular destinations include Europe, Asia, South America and South Africa.

For more information, visit: https://www.aptouring.com/en-gb

About APT Travel Group
With almost 100 years of heritage, APT Travel Group is one of the world’s most respected names in luxury and premium travel. Family-owned and globally trusted, the group offers unforgettable journeys across Europe, Asia, Australia, and beyond. Its brands, APT and Travelmarvel, are renowned for their award-winning service, deep destination knowledge, and commitment to innovation, value, and guest satisfaction.

[Photo credited to APT Luxury]