From 14 November 2025 to 5 January 2026, Edge NYC and Museum of Ice Cream bring Pinkmas to new heights with interactive ice cream pints, photographable holiday installations, and seasonal sweets.
This holiday season, Edge NYC at Hudson Yards is partnering with Museum of Ice Cream in a new collaboration bringing the beloved Pinkmas celebration to new heights. Showcasing outside the walls of Museum of Ice Cream for the first time ever, Pinkmas brings its playful holiday fun to Edge, combining immersive installations and festive experiences high above the streets of New York City.
Open 14 November 2025 – 5 January 2026, Pinkmas at Edge transforms the indoor sky deck space into a vibrant holiday destination, with festive colours, creativity, and city lights. During this limited-time exhibition, guests can explore life-size interactive ice cream pints, a banana jungle exhibit, delectable ice cream treats, and more. The whimsical installations combined with Edge’s extraordinary indoor sky deck creates a holiday adventure unlike any other.
“Partnering with Museum of Ice Cream to bring Pinkmas to Edge creates an entirely new holiday experience in New York City this season. Guests will step into a fantastical, photogenic wonderland offering a playful twist on New York City’s famous holiday displays,” said Francesca Merlino, Chief Commercial Officer of Hudson Yards Experiences.
“For the first time ever, we are sprinkling the magic of Pinkmas 100 stories up into the New York skyline, proving that the world’s sweetest immersive experience belongs at the world’s most spectacular viewing deck. This partnership with Edge is not just a holiday experience; it is a celebration of imagination and a love letter to New York, giving guests an unforgettable, elevated celebration you truly won’t find anywhere else,” said Manish Vora, Chief Executive Officer of Museum of Ice Cream.
Rising 1,131 feet in the air and extending 65 feet from the 100th floor of 30 Hudson Yards, Edge NYC offers unparalleled 360-degree views of the city with an indoor/outdoor viewing area that features an awe-inspiring glass floor, angled glass walls, and outdoor skyline steps from the 100th to 101st floors. Bars and refreshments programmed by Tao Group are available indoors and out.
Initial assets for Pinkmas at Edge can be found HERE. For more information about Edge and all of its experiential offerings, as well as high-resolution images, renderings, and video, please visit: www.edgenyc.com/en/press.
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For further information, please contact:
Hannah Carlisle | Will Challis | Caitlin Lesko
Rooster
E: [email protected]
T: +44 (0)203 440 8930
About Edge:
Edge is the highest indoor/outdoor sky deck in the Western Hemisphere offering unparalleled 360-degree views of New York City’s iconic skyline. Rising 1,131 feet in the air and extending out 65 feet from the 100th floor of 30 Hudson Yards, the outdoor viewing area features a thrilling glass-floor, angled glass walls and outdoor skyline steps from the 100th to 101st floors. Visitors can enjoy a toast in the sky from Edge’s champagne bar or visit Peak, the restaurant, bar, café and event space located on the 101st Floor.
In 2021, Edge unveiled City Climb, the highest external building climb in the world. Located above Edge, City Climb challenges visitors to scale the outside of a 1,200+ foot supertall building, then lean out from the outdoor platform at the top of the skyscraper. For more information please visit www.edgenyc.com.
