Partnership announced as demand for river cruising and small group touring continues to surge.
APT Travel Group has appointed Rooster as its retained public relations agency for the UK & Ireland, taking responsibility for PR, media outreach and creative campaigns for APT Luxury and Travelmarvel.
The appointment follows a successful collaboration since June, during which Rooster unveiled the evolution of APT Travelmarvel into two distinct brands – APT Luxury and Travelmarvel – at a packed media event attended by leading cruise, travel and lifestyle journalists. The ongoing partnership will focus on building sustained media visibility, communicating new product launches, and positioning both brands as leaders in premium and luxury river cruising and small group touring respectively.
Paul Melinis, Managing Director, UK & Europe, APT Travel Group commented, “Rooster’s track record in travel storytelling and its deep relationships with UK & Irish media made them the clear choice to champion APT Luxury and Travelmarvel. Their creativity, sector expertise and understanding of our audiences were clearly demonstrated through the successful brand evolution. We’re excited to continue working together to share APT’s story with more travellers across the UK and Ireland.”
James Brooke, Managing Director, Rooster commented,”River cruising and small group touring are among the fastest-growing sectors in global travel, driven by demand for immersive, culturally rich experiences. The APT Luxury and Travelmarvel brands are perfectly positioned to capitalise on these trends, combining deep destination expertise with world-class service and seamless, fully guided travel. Off to a strong start, we’re looking forward to shining a spotlight on the experiences, service and stories that make APT Luxury and Travelmarvel stand out.”
Both APT Luxury and Travelmarvel enjoy consistently strong guest satisfaction, each holding an ‘Excellent’ 4.5 Trustpilot rating. This independent endorsement underscores the brands’ reputation for outstanding service, reliability and memorable travel experiences.
Rooster will deliver a comprehensive PR programme for APT Luxury and Travelmarvel in the UK & Ireland, including ship launches, thought-leadership and creative campaigns. With river cruising lacking a defining voice, Paul Melinis will be positioned as a key spokesperson for the industry, championied this high growth sector.
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For further press information, please contact:
James Brooke | Olivia Hazelden-Kingdon
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
W: www.rooster.co.uk
About APT Travel Group
With almost 100 years of heritage, APT Travel Group is one of the world’s most respected names in luxury and premium travel. Family-owned and globally trusted, the group offers unforgettable journeys across Europe, Asia, Australia, and beyond. The brands, APT Luxury and Travelmarvel premium, are renowned for their award-winning service, deep destination knowledge, and commitment to innovation, value, and guest satisfaction.
About Rooster:
Rooster is an award-winning PR and communications agency with a focus on innovative storytelling, performance and accountability. A gifted team of 25+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk.
