The expert in outdoor experiences diversifies its business offering with tech-forward spaces.
Center Parcs Conferences & Events has opened three new interactive activity centres for corporate bookings at Sherwood Forest and Woburn Forest, to meet rising demand for tech-enabled team building experiences.
Combined, these digital activity spaces introduce more than five new weather-resilient experiences for delegates, adding a fresh dimension to Center Parcs Conferences & Events’ expansive portfolio of over 200 activities.
At Woburn Forest, delegates can now enjoy The Entertainment Hive – a brand-new space which offers three mini games with cutting-edge entertainment experiences:
- Interactive Darts – An innovative twist on a classic favourite, where guests can challenge their colleagues to a game of darts using a high-tech dartboard with real-time scoring, multiple game modes and vibrant visuals.
- Puttify – Mini golf reaches new levels, featuring state-of-the-art technology, neon-lit environments and intricately designed courses. The perfect immersive, indoor activity for a rainy day.
- Interactive Shuffle – Players can test their precision, strategy and teamwork with this high-tech take on the traditional game. With automatic score tracking, guests can focus on enjoying a thrilling game as they compete for the highest scores.
Also at Woburn, the newly installed Immersive Gamebox within the Leisure Bowl uses innovative projection mapping, touch screens, surround sound and 3D motion tracking to transport corporate guests into a digital realm, as they take on thrilling challenges, solve puzzles, and compete in a variety of games.
Meanwhile, over in Sherwood Forest, The TAG Challenge Arena offers a fast-paced experience which challenges participants to swipe their wristbands against illuminated TAGs, racing against the clock to score points. With a mix of high-reward obstacles and easier-to-reach targets, it’s a fun, active and strategic way to spark friendly competition and team bonding.
These digital-first activity spaces are a unique addition to the brand’s well-known adventure-led staples, such as Aerial Tree Trekking, Archery and Den Building – and perfectly complement indoor favourites like Pottery Painting and Bowling.
Julia Green, Head of Corporate Events at Center Parcs Conferences & Events, said: “While Center Parcs has long met the demand for outdoor sports – the second most popular activity type among UK delegates, according to our nationwide research (46%) – problem-solving activities actually topped the list at 55%, while virtual activities also proved very popular (31%). The demand for more strategic, tech-first activities that are suited to the workplace is clear, guiding our focus to develop experiences that balance physical engagement with team collaboration.
“We also know not everyone’s idea of a great team-building day involves scaling a climbing wall or picking up a bow and arrow. We want the forest to feel accessible to everyone – not just the tree trekkers and archery fans. That’s why we’re so excited to introduce our first digital activity hubs. All three bring the same sense of adventure, competition and collaboration we’re known for – just with fewer muddy boots. It means delegates can still enjoy all the benefits of being surrounded by nature, with the added option of heading inside for something immersive and importantly… dry.”
This comes following valuable insight derived from its inaugural white paper, The Value of Corporate Events, which offers a detailed data-led analysis of the motivations and rewards for hosting work functions.
For more information about Center Parcs’ corporate activities please visit: https://events.centerparcs.co.uk/team-building-and-activities/group-activities.html
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Notes to Editors:
- Julia Green, Head of Center Parcs Conferences & Events, is available for interviews and further comment upon request.
- Research was conducted by Sapio Research in September – October 2024 and 300 HR decision makers with substantial roles in event planning were interviewed via an online survey.
For further press information, please contact:
Theo Duerden | Tiffany Huret
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
W: www.rooster.co.uk
About Center Parcs Conferences & Events:
Center Parcs Conferences & Events offers a unique, nature-rich escape to suit the needs of all types of corporate events, including conferences, team building and away days, product launches and galas.
Its two high-quality dedicated conference centres are located at two of its sought-after short break destinations in the UK: Woburn Forest in Bedfordshire and Sherwood Forest in Nottinghamshire.
Each set within hundreds of acres of woodland, Center Parcs is the ideal place for colleagues to reconnect and recharge.
You can follow Center Parcs Conferences & Events on its social media pages here: cp_uk_events and Center Parcs Conferences & Events
For more information visit: https://events.centerparcs.co.uk/
