London, UK – Independent PR & communications agency, Rooster, has been appointed by Meet Blackpool, the iconic North-West coastal town’s conference bureau, to promote its MICE offering following a competitive tender process.
Combining its MICE, destination PR, B2B travel and hospitality expertise, Rooster will help raise awareness of the quintessentially British seaside resort as an attractive conference and events destination among corporate decision-makers, event planners and the wider MICE community.
The brief will see Rooster deliver a proactive press office and media relations strategy, with a focus on content generation and spokespeople profiling via thought-leadership and case studies, as well as social media support.
This account win adds to a strong start of the year for Rooster, with multiple client wins including Trip.com, Hudson Yards New York and SPL Villas, and builds on the continued success of managing the corporate PR for MICE destination Center Parcs Conferences & Events over the last three years.
James Brooke, Managing Director at Rooster, says: “Over the past three years, we’ve steadily built a strong foundation in the MICE space. Winning this tender is an exciting opportunity to continue that momentum and further expand our client base in the business events sector. We’re looking forward to working closely with Meet Blackpool to spotlight everything that makes it such a dynamic and distinctive place to meet.”
Julie Vincent, Head of Meet Blackpool, says: “We were impressed with Rooster’s diverse range of experience, creative campaign ideas and clear enthusiasm for our destination. We can’t wait to see what we can achieve working together over the next 12 months.”
The appointment is part of Meet Blackpool’s broader strategy to drive high-profile conference and event enquiries and bookings and increase the number of delegates visiting Blackpool annually, in order to generate £2.2m for the local economy, and attract further investment in the area.
Home to world-famous attractions, such as Blackpool Tower and Pleasure Beach, miles of stunning coastline and a rich history of entertainment, sports and music venues, Blackpool promises delegates a truly unique experience.
From finding venues, sourcing accommodation, managing logistics and arranging catering, Meet Blackpool provides a complete solution for event organisers to ensure a smooth planning and delivery process from start to finish.
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For further press information, please contact:
Yasmine Triana | Hannah Carlisle | Tiffany Huret
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
About Meet Blackpool:
Meet Blackpool is the official conference and meetings bureau for Blackpool, working closely with businesses to organise stand-out corporate events across its iconic venues.
From finding venues, sourcing accommodation, managing logistics and arranging catering, Meet Blackpool provides a complete solution for event organisers to ensure a smooth planning and delivery process from start to finish, and an unforgettable experience for delegates.
Dedicated to promoting Blackpool as a premiere destination for corporate events, Meet Blackpool leverages Blackpool’s rich selection of venues to provide tailored events solutions, including the £30M, 2,000 capacity Conference and Events Centre.
Meet Blackpool is backed by Blackpool Council’s £2B+ Growth and Prosperity Programme, working together to drive high-value business events into the local area.
About Rooster:
Rooster is a best-in-class integrated comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 25 specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk.
