London, UK – Independent PR & communications agency, Rooster, has been appointed as the UK and European PR agency for three of Hudson Yards New York’s most exciting bucket list attractions, Edge, City Climb, and Vessel.
This strategic partnership will see Rooster spearheading media relations, press and influencer trip management, and brand awareness campaigns for all three experiences across the UK and Europe.
Edge is the highest outdoor sky deck in the Western Hemisphere, rising more than 1,100 feet in the air from the heart of New York City’s newest neighbourhood, Hudson Yards. Edge is designed to immerse guests in the iconic New York City skyline, offering unparalleled 360-degree views of New York that you can’t get anywhere else.
City Climb is the highest open-air building ascent in the world. Climbers scale the outside of a skyscraper more than 1,200 feet above the ground, then lean out and look down from the highest outdoor platform in New York City for the ultimate New York adrenaline pumping adventure.
Vessel is an iconic New York City experience designed to be entered and explored. One of the city’s most photographed places, Vessel’s one-of-a-kind design offers unique vantages from every angle and a moving reflection of its urban surroundings.
For more information on Edge and City Climb please visit edgenyc.com. For more information on Vessel please visit vesselnyc.com.
Rooster will draw upon its deep expertise in the travel & tourism and attractions sectors to deliver impactful PR campaigns, drive earned media coverage and enhance visibility amongst consumers.
James Brooke, Managing Director at Rooster, commented: “To represent not just one, but three of New York’s most iconic experiences across the UK and Europe is a PR agency’s dream come true. With a summer of big news in the pipeline and a year before Europeans start flooding to the States for the UEFA World Cup, now is the perfect time for us to be shouting about three of the top activities in the most dynamic city in the USA.”
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For further press information, please contact:
James Brooke | Hannah Carlisle | Will Challis
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
About Rooster:
Rooster is a best-in-class integrated comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 30+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk.
