London, UK – Independent PR & communications agency, Rooster, has been appointed as the UK and European PR agency of record for Trip.com, a leading international one-stop travel service provider and part of the Trip.com Group.
This strategic partnership will see Rooster spearheading media relations, thought leadership, and brand awareness campaigns for Trip.com across key European markets including the UK, Germany, France, Spain and Italy.
With a global footprint, Trip.com delivers seamless, tech-enabled travel booking experiences for millions of users worldwide. Its intuitive platform – available in 24 languages – connects travellers to over 1.7 million hotels, 600 airlines, car rental providers, and a rapidly expanding European rail network, supporting more sustainable travel options. As consumer demand for hassle-free, tech-driven booking solutions grows, Trip.com has chosen Rooster to amplify its brand messaging, drive consumer engagement, and strengthen its positioning in the highly competitive European market.
Rooster will leverage its deep expertise in the travel and tourism sector to deliver impactful PR campaigns, drive earned media coverage and enhance Trip.com’s visibility among both consumers and industry stakeholders. The agency will also support Trip.com’s corporate communications, reinforcing its reputation as a trusted and innovative travel platform.
Francesca Mazza, Head of PR for Europe at Trip.com, said: “Rooster’s strategic approach, industry knowledge, and track record in creative travel PR made them a great fit for the next phase of our communications journey. As we accelerate our PR and media efforts across the UK and Europe, I’m looking forward to working together to deepen media engagement, connect with more travellers across the region, and amplify Trip.com’s brand presence as we continue to grow.”
James Brooke, Managing Director at Rooster, commented: “Trip.com is a dynamic and forward-thinking travel brand that is challenging the legacy OTAs across the UK and Europe. We’re itching to showcase Trip.com’s unique offerings, strengthen its presence in multiple markets, and drive meaningful engagement through creative and results-driven PR initiatives.”
Rooster’s approach will balance localised country-specific strategies with a cohesive, unified European narrative, all underpinned by around the clock issues and crisis management support.
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For further press information, please contact:
James Brooke | Emma Arthurs | Hannah Carlisle | Tiffany Huret
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
About Trip.com
Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Trip.com has an extensive hotel and flight network consisting of more than 1.7 million hotels and flights from over 600 airlines covering 3,400 airports in 220 countries and regions around the globe. Trip.com’s world-class 24/7 multilingual customer service, as well as additional centres in Edinburgh, Tokyo and Seoul, help to ‘create the best travel experience’ for its millions of customers worldwide. To book your next trip, visit Trip.com.
About Rooster:
Rooster is a best-in-class integrated comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 30+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk.
