Latest news from savoury snack brands The Curators & Cheesies:
- The Curators Original Salted Pork Puffs launch into Waitrose 22 September
- Cheddar & Goats Cheese Cheesies 20g packs launch into Waitrose 22 September
- The Curators Original Salted Pork Puffs awarded two stars at this year’s Great Taste Awards
- The Curators Original Beef Biltong awarded one star at Great Taste Awards
Waitrose launches: The Curators Original Salted Pork Puffs and Cheddar and Goat’s Cheese Cheesies
Supercharged savoury snack brand, The Curators, who deliver knock-out flavour and power-packed nutrition, announces the launch of its award-winning Original Salted Pork Puffs, priced at £1.25, into 120 Waitrose stores nationwide, from 22 September.
Already available in Sainsbury’s, Morrisons, Tesco and ASDA stores across the UK, Original Salted Pork Puffs are protein-packed crisps that are all about the CRUNCH with a perfect Umami taste. With a goal to deliver knock-out snacks that satisfy, these Original Salted Pork Puffs are the future of savoury snacking, delivering a delicious high protein alternative to classic crisps with a big hit of protein to support a more balanced diet.
A re-imagined version of traditional pork scratchings, The Curators Pork Puffs are made from the finest high quality pork rind, hot flashed for a light and crunchy texture and packed full of natural protein. One zero carb, gluten-free bag offers an 18g protein punch and at just 133 calories per bag, is the nation’s number one defiantly delicious protein crisp. Think mainstream crisps, with a kick.
Alongside The Curators, sister brand, Cheesies (acquired by The Curators in January 2023), is relaunching into Waitrose, with customers now able to get their hands on delicious individual 20g bags of sharp and punchy award-winning Cheddar Cheesies, and creamy, tangy Goat’s Cheese Cheesies.
Packed with protein, zero carbs and zero sugar, Cheesies are made from nothing but pure, unadulterated, mouthwatering cheese, baked until crunchy.
Previously available in 60g sharing bags in the Cheddar, Gouda and Red Leicester varieties, the smaller format Cheddar & Goat’s Cheese packs, priced at £1.50, will also be available in 120 Waitrose stores from 22 September.
The Curators co-founder, Max Rees, says: “We’re a collective of foodies with focus at The Curators, on a mission to deliver knock-out snacks that deliver more flavour, more protein and more satisfaction to UK consumers. Every time.”
“The launch of these three products into Waitrose stores nationwide ensures we’re able to bring our unique combination of mouth wateringly tasty, savoury, nutritious snacks to even more people – whether they are looking for an on-the-go bite to beat hunger pangs, a post-workout protein pick-me-up, or a delicious crunchy cheese snack to enjoy over a glass of wine with friends.”
The Curators Original Salted Pork Puffs awarded two stars at Great Taste 2024 Awards
It’s official, The Curators offers the best tasting protein crisps around.
Awarded a coveted two stars at the Guild of Fine Food’s Great Taste 2024 Awards (aka the ‘Oscars for food’), The Curators Original Salted Pork Puffs are a modern, lighter, healthier take on classic English pork scratchings, offering a double punch of flavour and protein with a light crisp-like crunch, a touch of salt and rich umami depth.
The Curators’ award-winning Original Beef Biltong was also awarded a Great Taste Star this summer.
Made with prime cuts of British and Irish grass-fed beef, cured in delicious herbs and spices before being gently air-dried and sliced to perfection. Each South African-inspired bag is packed with 14g protein, just 70 calories, and defiantly delicious flavour.
“Great Taste is the world’s largest and most trusted food and drink accreditation scheme,” says Max Rees, co-founder at The Curators, “so we’re pleased as punch that they’ve recognised our Pork Puffs and Biltong as the outstanding products they are.”
The Curators products are available to purchase from The Curators website, Tesco, Sainsbury’s, ASDA, Morrisons, Waitrose, Holland and Barrett and Amazon.
—
For more information about The Curators, visit: wearethecurators.com
For more information about Cheesies, visit: www.cheesies.co.uk
-Ends-
For further press information, please contact:
Rebecca Claxton | Elsa Findlay | Julie Aguilera-Kemp
Rooster PR
T: +44 (0)203 440 8930
E: [email protected]
About Cheesies
Scrumptious savoury snack brand, Cheesies, launched in 2019 and was acquired by The Curators in January 2023.
Offering an innovative range of delicious, fridge-free cheese bites, made from nothing but pure, unadulterated, mouthwatering cheeses, Cheesies are baked until crunchy and are the perfect (and one of the only) grab-and-go ambient cheese snacks on the market.
A bold, loud, energetic, fun, playful, cheeky, unapologetic, tasty snack brand that doesn’t take itself too seriously and offers a modern, unstuffy twist on cheese snacking, Cheesies is the one to watch for all cheese lovers.
Cheesies are available in Cheddar, Red Leicester, Goat’s Cheese, Gouda, and Chilli Cheddar varieties. They can currently be found on the shelves at Waitrose, Holland & Barrett, a large number of independent stores, and in the virtual aisles of Ocado, Amazon and the Cheesies website. Cheesies are also available to purchase at 33,000 feet from the High Life shop.
Cheesies can be enjoyed individually – a 20g pack (RRP £1.50) is a daily snack essential – or shared with fellow cheese lovers – the 60g sharing bag (RRP £3.50) is ideal with a glass of wine, beer or cider.
For those that find it too difficult to choose their favourite Cheesies, small and large variety packs, priced at £9.99 and £33.99 respectively can be purchased via Amazon and the Cheesies website.
For more information on Cheesies, visit: www.cheesies.co.uk
