Leading independent integrated comms agency, Rooster, has announced its appointment by the ultra-luxury UK travel company Winged Boots.
Briefed with communicating the exclusive and discreet Winged Boots’ proposition to Ultra-High-Net-Worth individuals, Rooster’s strategic comms plan will capitalise on the travel specialist’s uniquely curated approach to delivering travel experiences with a crafted, next-level luxury edge.
Founded in 2008, Winged Boots brings a concierge service to travel management for an audience who has the highest expectations from their trips. Established by Managing Director David Ox, who was one of the four co-founders of Ocean Holidays Group, Winged Boots delivers tailor-made experiences for both personal and corporate travel, across an extensive portfolio of destinations from the Maldives to the Caribbean, and the Middle East to Europe.
Rooster’s integrated brief spans luxury consumer comms, incentive travel PR, corporate profiling, thought leadership and brand partnerships.
David Ox, Managing Director of Winged Boots, comments, “Rooster immediately impressed us with their understanding of our brand and unique proposition. As an untold success story that’s been largely built on referrals, we’re looking forward to partnering with Rooster to propel Winged Boots to new heights with UHNW audiences who are looking for the very best travel concierge service.”
James Brooke, Managing Director of Rooster, adds, “Winged Boots has handed us a dream brief – a truly compelling proposition, a fascinating business narrative and an exclusive, bespoke approach to travel. Also providing corporate travel management, sports travel management, and travel solutions for TV and film production, Winged Boots has such a diverse product offering for us to promote.”
Winged Boots offers all aspects of ultra-luxury leisure and corporate travel, spanning flights, accommodation, yacht charter, private jet charter, as well as a concierge service for restaurant reservations, bespoke gifting and one-of-a-kind experiences. Guaranteeing the highest levels of confidentiality and privacy, many of Winged Boots clients are well-known celebrities, sportspeople, media personalities and High-Net-Worth individuals.
Winged Boots join Rooster’s growing portfolio of luxury travel brands including Atmosphere Core, Cheval Collection and Wyndham Grand Barbados Sam Lord’s Castle.
For more information about Winged Boots, please visit: www.wingedboots.co.uk
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For further press information, please contact:
Charlotte Wright | Annie Hopson | Isaac Parry
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
About Winged Boots:
Winged Boots is an ultra-luxury travel company based in the UK, offering bespoke travel experiences all over the world. Guaranteeing the highest levels of confidentiality and privacy, many of Winged Boots clients are well-known celebrities, sportspeople, media personalities and High-Net-Worth individuals.
Beyond ultra-luxury leisure and corporate travel, Winged Boots offers specialised services including corporate travel management, sports travel management, and travel solutions for TV and film production. Winged Boots is a fully bonded travel agency with the Travel Trust Association, is ATOL protected and IATA accredited.
Learn more about Winged Boots at www.wingedboots.co.uk or call 0203 816 0985.
About Rooster:
Rooster is a best-in-class integrated comms agency with a focus on innovative storytelling, performance and accountability. A gifted team of 30+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation.
For more information, visit www.rooster.co.uk
