Leading sustainable female-owned British period product brands #unitedagainstwaste.
Mooncup®, creator of the first silicone menstrual cup in the world, has teamed up with pioneering reusable period wear brand, WUKA®, to create a limited edition collection of reusable pads and liners.
Crafted using offcuts from WUKA period pants and launching on 28 February, Mooncup x WUKA Reusable Period Pads & Liners are set to further disrupt the sustainable period care category and thereby increasing the ethical choices available to people in the UK.
Those of us experiencing periods will use 11,000 disposable period products on average over the course of a lifetime, with the vast majority of traditional single-use pads and tampons – which contain up to 90% plastic – ending up in landfill or in the ocean, causing dire consequences for the environment. This limited edition pad and liner collection offers yet another sustainable option to help reduce the environmental period product footprint, without compromising on the comfort, convenience, reliability, or protection everyone deserves on their period.
The first silicone menstrual cup in the world, Mooncup started in Brighton in 2002 setting standards for environmentally friendly period products. WUKA, started in 2017, is the first British company manufacturing and selling period pants. This unique collaboration between two supposedly competing brands demonstrates the true commitment of two leading, dynamic female-led businesses to give consumers more choice whilst helping tackle the environmental waste produced by the corporate giants before them.
“When we started, reusable period products were unheard of. We had to forge a third category on supermarkets’ menstrual product aisles. Fast forward to 2023, throwaway tampons and pads are no longer our only options. From menstrual cups to period pants, we finally have a choice that more accurately reflects what we want and how our periods really are.” says Mooncup Director, Kath Clements. “Our needs around our period are as unique as we each are and can change from day to day and month to month. What we need for our first period, will unlikely be a match for our postpartum bleeds, or during the changing needs of perimenopause. We have a right to switch up our choices and most importantly, that choice should not come at the cost of our environment.”
Ruby Raut, WUKA CEO adds, “We’re thrilled to be partnering with a fellow female-founded brand that shares the same ethos as WUKA; that we should all have the freedom to choose from healthier, more comfortable alternatives and above all, do what’s right for our bodies. I founded WUKA after experiencing period poverty and stigma first-hand in my native Nepal and vowed to create products that would give people the confidence, comfort and security they need to live their lives irrespective of their period, all while protecting our planet for future generations. Joining forces with Mooncup offers us both a chance to accelerate our respective missions whilst driving home the message that when women work together, meaningful change can happen.”
With an RRP between £10 – £18 the Mooncup® x WUKA® limited edition period pads and liner bundles are available to buy on the online shops of both brands. Find out more at www.mooncup.co.uk/mooncupxwuka or www.wuka.co.uk/collections/mooncup-x-wuka-reusable-pads-liners.
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- WUKA Co-Founder, Ruby Raut and Mooncup Director Kath Clements are available for interview.
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About WUKA
Founded in 2017 by husband and wife team, Ruby Raut and Dave Slocombe, WUKA is the UK’s leading period wear brand and was the first in the UK to produce fully leak-proof reusable period underwear that completely replaces the need for pads and tampons. Just one pair of WUKA period pants can save 200 single-use plastic-riddled disposables from going to landfill or polluting our oceans.
WUKA stands for Wake Up Kick Ass; because nothing should hold women back when on their period. The brand strives to empower the menstruating population, improve access to quality, sustainable period products, eliminate period poverty, and remove period shame and stigma.
Offering a range of award-winning undies to suit different menstrual flows, WUKA period pants hold from two to six tampons worth of period blood; the highest absorbency of any other period products. They are also available in the most extensive range of sizes on the market – from XXS, right up to 6XL.
WUKA also offers period leggings, period sports shorts, period swim bikini briefs, and a number of period accessories and gifts, including a wearable hot water bottle, wash bags, period wellness sets, and starter kits for tweens and teens.
All WUKA products are mindfully created, using the highest quality planet-friendly fabrics, to be both great for the body and good for the environment. From the Better Cotton Initiative, Organic Certified, to Vegan, PETA approved and certified Carbon Neutral+, WUKA underwear is all accredited and designed with the future in mind. Equality, inclusivity, and social & environmental responsibility are at the heart of everything WUKA does.
WUKA is an award winning business and in 2022 received the Queen’s Award for Enterprise for Sustainable Development, as well as the Sustainability Entrepreneur of the Year Award, for co-founder Ruby, at the Great British Entrepreneur Awards.
WUKA is available in Morrisons, Superdrug, Planet Organic, Urban Outfitters, and a range of independent zero waste and fashion retailers. You can also purchase WUKA products directly on from www.wuka.co.uk
About Mooncup®
The pioneering, women-led Brighton business Mooncup Ltd launched in 2002 with the Mooncup®, the first silicone menstrual cup in the world. An absolute gamechanger: You only need one Mooncup menstrual cup which lasts for years – saving you money every month. It’s comfortable, reliable and life-changing if you’ve got heavy periods. Made from soft silicone and worn internally for up to 8 hours, the Mooncup is a perfect period product for travel or swimming. Made in the UK to the highest quality standards with customer support from medical health professionals, it’s the country’s #1 menstrual cup brand. The mission driving it? Putting an end to period waste, shame and inequality. Thanks to Mooncup® users worldwide, there are already over 3 billion fewer tampons and pads in our oceans and landfill. Mooncup® is widely available in the UK including via independent health food stores, Boots, Holland & Barrett, Amazon and mooncup.co.uk with an RRP £23.50.
For more information about Mooncup® please visit www.mooncup.co.uk
