Europe’s leading camper tour operator, CamperDays, has appointed Rooster to lead a comprehensive PR programme to drive brand awareness and increase bookings.
Launched in Germany in 2013, CamperDays has access to 35,000 vehicles, working with 150 partners in over 700 locations globally, including the UK, Europe, Australia, USA, Canada and South Africa.
The platform, aka the ‘Booking.com’ of campervans, allows users to choose from a selection of providers globally from just £70 per night. CamperDays prides itself on its wide selection of vehicles to rent, clear pricing and exceptional customer service, ensuring customers are always able to find the perfect vehicle for their trip.
Rooster will manage CamperDays’ press office, brand partnerships, events, and media trips. Rooster has been tasked with driving a comprehensive PR programme, focused on increasing brand visibility and awareness by generating top-tier online coverage to help boost SEO, increase traffic and, ultimately, bookings.
Maximilian Schmidt, Co-Head of CamperDays, says: “Having experienced strong interest in the UK market culminating in a 250% growth in January 2023 alone, we believe it’s the perfect time to implement a strategic PR programme in the UK.
“With tangible experience in the travel, lifestyle and consumer space, Rooster was the obvious choice in helping us on our mission to make CamperDays a household name.”
James Brooke, MD at Rooster says: “At Rooster we pride ourselves on our ability to combine out of the box thinking with multi-sector experience in order to create tailored PR programmes that deliver the results that clients need.
“With our successful background in the travel and lifestyle space and strong media relationships, we knew we were the right agency to support CamperDays on this exciting new journey.”
CamperDays joins the agency’s travel and lifestyle client roster which includes Atmosphere Hotels & Resorts, Ambassador Cruise Line, Center Parcs Meetings & Events, Flight Centre Travel Group, Jules Verne and Irish Ferries.
For more information on CamperDays, visit: https://www.camperdays.co.uk/
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For further press information, please contact:
Will Challis | Olivia Hazelden-Kingdon | Elsa Findlay | James Brooke
Rooster. We are pr.®
T: +44 (0)203 440 8930
E: [email protected]
