Rooster has promoted Yasmine Triana to Director and Head of PR following the agency’s record 47% growth.
Celebrating her seven-year anniversary with Rooster, Yasmine Triana has been promoted to Director after three years as Head of PR.
This is Rooster’s first promotion to Director level after achieving its most successful year to-date with a 47% increase in fee income in 2022. Now handling a £2.2m portfolio of PR, social and marketing clients, the Rooster team has doubled in size and recently opened a second office in Bristol to handle accounts based in the southwest of England.
Over the past 13 years Triana has worked across a versatile portfolio of both B2B and consumer clients and was originally brought on as an Account Manager dedicated to diversifying Rooster’s clientele.
James Brooke, Managing Director at Rooster said: “Since joining back in 2016, Yaz has been instrumental in the growth and development of the agency. From building our b2b and property divisions from scratch, to acting as the gatekeeper of Rooster’s output as Head of PR, she has worked tirelessly over the last seven years. It’s only fitting that she becomes our first Director level appointment.”
Yasmine Triana, who will continue her role as Director and Head of PR, said: “Over the past few years we’ve built a strong, talented team, upskilled where necessary and diversified our capabilities to deliver some of the best work we’ve ever achieved. The work speaks for itself. We endeavor to ensure Rooster is futureproofed, delivering the best of earned media in all its forms, and continues to take on fulfilling work that the team feel proud to be a part of.”
Rooster’s growth continues into 2023, with five wins in five weeks, leading to another recruitment drive.
Find out details of Rooster’s current vacancies here: https://rooster.co.uk/careers/
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For further information, please contact:
James Brooke, MD or Yasmine Triana, Director & Head of PR
Rooster. We are pr.®
T: +44 (0)203 440 8930
E: [email protected] | [email protected]
About Rooster:
Rooster is one of the UK’s leading independent PR agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of 30 genuine, straight-talking and creative communications experts.
Rooster clients span the travel, lifestyle, property and b2b sectors including Flight Centre, Center Parcs, Hawkes cider, Tempur UK, Fairview New Homes, Vastint UK, ECA International and Resource Solutions. Rooster’s sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world.
Follow @RoosterPR on Instagram, Twitter, LinkedIn and Facebook.
