- First flight departs from London Stansted and Liverpool John Lennon to John C. Munro Hamilton International Airport from 22 June 2023
- To celebrate, until 31 January, Brits can book outbound flights with a special rate of £169*
- Flights travel via Reykjavik, allowing passengers to extend their trip in Iceland, or fly straight on to Canada with an 80-minute stop over
Iceland’s leading low-cost airline, PLAY, has today (10 January 2023) announced its newest route between London Stansted and Liverpool John Lennon to Toronto’s John C. Munro Hamilton International Airport, marking PLAY’s first Canadian route and its fifth North American destination.
Ticket sales begin today (10 January 2023) at www.flyplay.com, with the first flight departing on 22 June 2023, opening up affordable air travel to Toronto via Reykjavik, Iceland, for as little as £209 (one way if booking return flight).
To celebrate the launch of its very first Canadian service, PLAY is offering a special introductory rate until midnight on 31 January 2023 of £169 on flights departing from London Stansted or Liverpool John Lennon, making a bucket list trip to Toronto more affordable than ever.
Transatlantic flights to Toronto will depart from London five times a week (Monday, Tuesday, Wednesday, Friday, Sunday), and from Liverpool twice a week (Thursday and Sunday) with a 70-80-minute layover in Reykjavik.
Birgir Jónsson, PLAY CEO, said: “I have been eagerly anticipating the launch of ticket sales for flights to Canada, as it will be a major market for us at PLAY. Our services in North America have been met with great success, and I am excited to be able to offer more people the opportunity to travel between North America, Iceland, and Europe at affordable prices. Toronto, with its population of approximately 8 million, will greatly expand our market reach as people there will now have a reliable and cost-effective way to reach our many destinations in Europe and Iceland.”
PLAY continues to see success, carrying 74,620 passengers in December 2022 which is more than four times the number of passengers PLAY carried in December 2021. The load factor in December was 82.8% compared to a 79.1% load factor in November. Routes to and from London, Paris, and the Canary Islands were the most popular, with a load factor of around 90 percent. 40% of all passengers were connecting passengers who travelled transatlantic (VIA).
PLAY’s load factor in December was higher than all other publicly listed airlines in Scandinavia, showing the effectiveness of the PLAY network and its commercial activity.
*PLAY’s introductory deal is £169 for outbound flights departing from London Stansted or Liverpool as part of a roundtrip booking to John C. Munro Hamilton International Airport. This deal is valid until midnight GMT on 31 January 2023. This price is inclusive of all mandatory taxes, fees and carrier charges. Restrictions and baggage fees apply. See the full details and terms of this promotion at www.flyplay.com.
Learn more about PLAY or book a flight at www.flyplay.com.
-Ends-
Notes to editors:
Birgir Jónsson, CEO of PLAY, is available for interview or comment upon request.
For further press information, please contact:
Arabella Halfhide | Hannah Carlisle | Chloe Hernandez
Rooster PR
T: +44 (0)7376 418927
E: [email protected]
About PLAY
PLAY is a low-cost airline operating flights between Iceland and Europe, and North America as of 2023. Founded in Reykjavík in 2019 by a management team with significant experience in the aviation industry, the company operates flights on new Airbus A321NEO and A320NEO aircraft, offering streamlined, no-frills service that allows travelers to pay less and “play more.” Safety comes first for PLAY. On-time performance, simplicity, happiness and low prices are the airline’s core principles.
The airline seeks to enable passengers to see the world, but not without considering its environmental impact. PLAY is being developed with sustainability initiatives and benchmarks in place to track and reduce fuel consumption, offset carbon emissions, and limit waste. Learn more or book a flight at www.flyplay.com.
