Amazon Prime Video chooses London-based agencies Groovy Gecko and WMA to deliver global live stream.
To mark the exclusive Amazon Prime Video release of the new film Everybody’s Talking About Jamie, on Sunday 19 September, London-based live-streaming experts Groovy Gecko together with the Weller Media Agency (WMA), produced a LIVE Twitch watch party for Amazon, where celebrity drag queens watched the film alongside 155,000 viewers from all over the world.
The new film, adapted from the original musical stage show by English author and playwright Tom MacRae, has been a highly anticipated global release. The film follows Jamie, a student wanting to be his true self – a drag queen – through the challenges of high school and expressing oneself.
Hosted on Twitch, and shot and delivered by Groovy Gecko, the watch party was hosted by Twitch streamer SMajor alongside the fabulous Juno Birch, drag queen extraordinaire. Additional guests included Ready Set Ben, Nihachu, Liquorice Black and Anna Phylactic – the latter playing a role in the film itself. Throughout the watch party, they discussed the film’s central themes of discovery and believing in your true self.
Watch the full “Everybody’s Talking About Jamie” viewing party here.
After an initial discussion on Nihachu’s twitch channel she raided over to the main Amazon Prime Video UK channel where the live stream began, with the hosts and guests talking about the realities of life as a LGBTQ+ community member and their favourite personalities in the industry. Host SMajor then challenged the guests to a Prom Makeover Challenge – with the guests tasked to create a prom-worthy outfit in just 15 minutes. Whilst the two teams tried to cut, bedazzle and sew their way to victory, the hosts engaged with online viewers by scrolling though the live chat and discussing their comments and praises. Ready Set Ben and Nihachu then strutted the catwalk in their respective designs, with the viewers then invited to vote in a live poll for their favourite.
Viewers were highly engaged with the stream, with thousands of active commentors, and more than 155,000 total views.
Jake Ward, Business Development Manager at Groovy Gecko, said, “We’re thrilled with the level of engagement and two-way communication during the Everybody’s Talking About Jamie watch party that we facilitated for Amazon Prime Video.
“We were tasked to create a flawless viewing experience that was colourful, vibrant, functional, and encouraged audience participation. We created an interactive online atmosphere which meant the audience was able to ask questions, make comments, and cast votes in real-time throughout. The stream is still able to be viewed on Twitch, with viewer numbers continuing to increase following the film’s release.
“Watch parties to promote new film releases have been taking place for a number of years, but their popularity has soared since 2020. Exciting guests, an interactive and welcoming environment, and a high-quality live stream are all paramount to their overall success.”
Tara Bartlett, Head of Production at WMA, said, “The viewer feedback from the Twitch stream we produced alongside Groovy Gecko was incredible. The audience we reached was spot-on, and this was done by strategically bringing talent and fans together in a fun and interactive way. We value Groovy Gecko’s live streaming skills and overall support on this project, and look forward to working with them again in future.”
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Note to Editors:
Jake Ward, Business Development Manager at Groovy Gecko, is available for comment or interviews upon request.
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About Groovy Gecko
Founded in 1999, Groovy Gecko is an award-winning Live Streaming agency.
With over 20 years of expertise in live streaming technology and production, working on projects ranging from international film premieres to interactive company presentations and global gaming conferences, Groovy Gecko is continuously pushing the boundaries of what’s possible in live streaming.
Founded on innovation, Groovy Gecko not only helps clients engage with audiences in exciting ways but adds value to live streams with their risk management approach and smooth delivery.
For more information on Groovy Gecko, visit https://www.groovygecko.com/
Twitter: groovygecko
Instagram: groovy.gecko
