Following a competitive pitch, Rooster has been appointed by luxury online flower delivery service Bloom, to activate a comprehensive PR programme designed to build awareness of the new brand and drive sales.
Founded by renowned celebrity London florist and designer, Larry Walshe, Bloom is unlike anything else on the market. With few zero waste or eco-conscious choices available, Bloom is the first online florist in the UK to be entirely sustainable and 100% plastic-free. Every part of the signature packaging is recyclable and/or compostable.
On a mission to utterly delight consumers, Bloom offers a variety of products to suit all requirements, including Luxury Gift Bouquets, Market Flowers direct from the grower, flexible Best in Bloom Flower Subscriptions and a revolutionary Create Your Own Bouquet option. The website includes a range of chic vases and trendy pots too, under the Curated Home Collection.
Tasked with creating cut through in the highly competitive flower delivery market in time for Christmas gifting and the all-important Valentine’s and Mother’s Day dates, Rooster will utilise the agency’s deep connections with consumer lifestyle and homes & interiors media.
Bloom’s Larry Walshe said, “We’re bringing a fresh, unique approach to the online floristry market at a time when everyone could do with a floral boost at home, particularly during lockdown. Rooster’s strong proposal, quick turnaround and instant proactivity made them the ideal PR partner.”
James Brooke, Rooster’s Managing Director said, “Bloom’s unrivalled focus on sustainability fits perfectly with our goal to work with more clients who are bringing an eco-conscious approach to sectors that, to date, have failed to innovate. Larry has spent the last six months creating a brand and proposition that is set to revolutionise the flower delivery industry.”
Rooster’s eleventh win since lockdown began in March, Bloom joins the agency’s growing roster of consumer & lifestyle clients, including Contura, Tempur, Huski Chocolate and El Camino Bracelets.
For more information on Bloom, visit bybloom.co.uk.
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For further press information, please contact:
Julie Aguilera | Jo Kendall | Elsa Findlay | Charlotte Wright
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About Bloom
Launched in October 2020, Bloom is an online luxury flower delivery service created by celebrity London florist and designer, Larry Walshe.
Bloom is unlike any other online flower delivery service, offering a variety of options to suit all requirements, including hand tied Luxury Gift Bouquets (from £75), bunches of Market Flowers, which come direct from the grower (from £30), and flexible Best in Bloom flower subscription (£35 per box, per delivery).
Uniquely, Bloom is reinventing the way we buy flowers online by offering customers a revolutionary and hyper personalised Create Your Own Bouquet service. Starting from £44, customers can pick the stems, foliage, size, colour, sentiment, and overall look of their desired bouquet – just as they would in a florist – with Bloom then bringing the vision to life.
The Bloom website also features a Curated Home Collection of chic vases and trendy pots & plants, and there is a generous loyalty programme for customers to earn reward points towards future purchases.
Bloom is the first luxury online florist in the UK to be entirely sustainable and 100% plastic-free. The packaging is recyclable and/or compostable, all orders are shipped using DPD – the cleanest, greenest courier service currently available in the UK – and the brand also partners with the World Land Trust, planting trees to offset its carbon footprint.
Flowers arrive in Bloom’s stylish signature designed and fresh-water packaging and can be enjoyed at their very best instantly, with free deliveries for purchases of £100 or more.
For more information on Bloom, visit www.bybloom.co.uk.
