Boom25 research finds back to school shopping costs are driven up by demand for technology for kids from the age of five.
Research by online shopping rewards site, Boom25, calculates how much parents are spending on back to school shopping throughout a child’s education. As parents face increasing demands to buy additional technology items for their children such as laptops, tablets and smartphones, on top of the standard costs for stationary, shoes and uniforms, parents are splashing out more than £4,600 over the course of their child’s education.
According to Ofcom research, parents start buying children devices as young as five, the average British child now owns their first mobile phone at age seven, their first tablet at eight and smartphone by ten¹. Parents generally replace mobile phones every two to three years and tablets every five years, meaning parents could spend around £4,620.53 on technology, uniforms, shoes, sportswear and other items, over the course of a child’s education.
It’s no surprise that technology accounts for nearly half of back to school spending with parents spending around £2,735.66² on tablets and phones for their child throughout their school years.
The chart below demonstrates how much on average parents will spend on shopping for back to school basics throughout a child’s education³:
| School uniforms | £292.50 |
| Shoes | £650.00 |
| Coats | £234.00 |
| PE Kit | £312.00 |
| Stationary | £123.50 |
| Lunch boxes | £168.87 |
| School bags | £104.00 |
| Mobile phones | £1,715.70 |
| Tablets | £519.97 |
| Laptops | £499.99 |
| Total | £4,620.53 |
CEO and Co-Founder of Boom25, Giora Mandel, says: “As a parent of three myself, school costs can be astronomical. Parents are facing increasing costs every year and the demand is only going to continue while new generations grow up in the digital age. Our aim with Boom25 is to offer parents the opportunity to win refunds on any back to school items that they’re buying online, whether it’s uniforms, stationary or gadgets!”
Parents can now shop for back to school essentials with the UK’s leading retailers via Boom25 for a chance to win a refund on their purchases: Boom25.
Since launching just a few months ago Boom25 has already given away over £35,000 to online shoppers in the UK. Boom25 offers refunds to every 25th customer with the UK’s leading online retailers.
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Notes to editors:
- Rooster will coordinate comment, interview and profile opportunities for Boom25 CEO and Co-Founder, Giora Mandel, and Co-Founder, Zachi Zach.
- ¹ According to Ofcom Children and parents: media use and attitudes report: https://www.ofcom.org.uk/__data/assets/pdf_file/0034/93976/Children-Parents-Media-Use-Attitudes-Report-2016.pdf
- ² Based on parents replacing children’s smartphone every three years and tablets every five years throughout 13 school years, and buying a laptop for secondary school.
- ³ Boom25’s back to school shopping chart is based on the mid-range costs for the following basic items: uniform £22.50 from George, shoes £50.00 from Schuh, PE kit £24.00 from George, stationary £9.50 from Wilko, lunch boxes £12.99 from Littlewoods, school bags £8.00 from George. The total cost for each is multiplied by the number of years throughout a child’s education (from the age of five to 18).
For further press information, please contact:
Yasmine Triana/Aaryn Vaughan
Rooster PR
T: +44 (0)20 3440 8934
E: [email protected]
About Boom25
Boom25 puts the thrill back into online shopping. Bringing together all the biggest brands from fashion, beauty, travel, sports and technology, Boom25 offers online shoppers the chance to win their money back.
Launched in May 2017, Boom25 is a fun, far more rewarding approach to cashback sites. Rather than pennies and a few pounds here and there, Boom25 offers a full refund to every 25th shopper using the Boom25 site. No catch, no hidden fees, simple!
Partnering with the UK’s leading online retailers, Boom25 collects a pot of referral commission ready to pay out to its lucky 25th shopper. All that is required is an email address and PayPal account for the winners.
Boom25 is registered in England and Wales under the Data Protection Act, complying with stringent regulations under UK trading laws and is advised by BLP and KMPG.
Full T&Cs can be found on Boom25
To play, search for a retailer on Boom25
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