Cat Leaver, Head of Strategy at digital agency We Are Ad, has been included in The Drum’s 50 Women in Digital Under 30 list, which recognises the women making the most headway in the digital marketing community.
Selected by a panel of industry professionals including Unruly co-founder Sarah Wood, Google’s director of performance Matt Bush and AOL’s managing director and vice president, Hamish Nicklin, the list aims to raise the profile of women within the industry and promote their success stories.
In nearly four years with We Are AD, Cat has risen from Marketing Executive to Group Head of Strategy where she serves as a strategy specialist for the brand and manages the digital marketing teams in Glasgow, London, and Manchester. She manages the agency’s digital direction and marketing output and her experience spans a number of diverse projects with clients including Science Museum, Diet Chef, EDF Energy, Retail Trust and University of Southampton.
With hard work and a flair for leadership, Cat has served a key role in transforming We Are AD from its original Glasgow centre to the three-hub-city brand it is today. Cat is dedicated to going above and beyond clients’ expectations, specialising in assisting clients in digital strategy and marketing.
Outside of her day role, Cat writes a monthly column, ‘Digital Doctor’, for International Arts Manager and runs the Communications and Marketing team at TEDxGlasgow, bringing world-class speakers to present at the yearly conference and supporting a series of year-round Salons. In the past year, she has spoken at the Festival of Women in Science & Technology in Dundee, Spektrix ‘Digital in the Arts 2015’, as well as hosting Women in Tech 2015 with Apple & TEDxGlasgow.
Cat is passionate about building a more diverse and equal industry, particularly championing women in technology. In her time with AD, she has been awarded the coveted ‘Chief Executives Award’ in Downtown in Business’ Women in Business Awards and, despite her short time working in Manchester’s digital scene, has been nominated for ‘Digital Personality of the Year’ in the Mancoolian Awards 2015.
“In a traditionally male dominated market, I think championing the achievements of women who are breaking new ground is a hugely positive thing. There are some incredibly talented women in this year’s list who are having a big impact on the future of business. To be featured amongst this list of exceptional talent is a true honour,” said Cat Leaver, Head of Strategy, We are AD.
“Cat has been an integral part of the team for many years now, helping with the recent acquisition and integration of our new Manchester office and leading the entire brand’s wider strategy and marketing efforts. It comes as no surprise that she is being recognised for her hard work, leadership and positivity – we’re all massively proud!” said David Johnstone, AD’s Managing Director.
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For further press information or to arrange an interview with Cat Leaver, please contact:
Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8927
E: [email protected]
About AD
AD is an award-winning strategic digital agency with offices in London, Glasgow and Manchester. The agency has over 17 years’ experience in delivering award-winning results for its clients through innovative creative solutions.
AD helps its clients plan, implement, and evolve their online presence to enable continual digital excellence and keep up with evolving business needs. The company offers a full range of digital services and solutions, including: digital strategy; UX & IA; responsive web design; complex web development; agile project management; content strategy; SEO & analytics; social media; PPC; email marketing; online display advertising and on-going account management of web projects.
AD currently has an international client base spanning across industries, including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.
David Johnstone, AD’s Managing Director, is available for comment and interview on request
For more information on AD, please visit www.we-are-ad.com.
