Building upon past app launch successes, Rooster takes on new consumer brief.
Rooster PR is delighted to announce its latest consumer brief, to launch new peer-to-peer on-demand task app, Pickle.
Due to launch at the end of April, Pickle enables users to get help with any task imaginable – from picking up a pint of milk or sewing on a button, to fixing the boiler or completing a boring work presentation – at a price set or negotiated by the user.
Pickle connects anyone that is happy to pay for help with odd (or not-so-odd) jobs, with locals (skilled or simply willing) who are available to lend a hand, on-demand. As the only task app to offer a live bidding system to ensure that users get the best value for money, offering more job categories than competitor apps, and with the lowest minimum job value on the market, Pickle is the most flexible ‘find-a-fixer’ peer-to-peer app in the UK.
Rooster has been ‘tasked’ with creating an impactful and engaging PR and social media launch campaign to raise awareness of the app, highlight it’s benefits and why it’s the best in the market, drive downloads and grow the Pickle community.
A comprehensive print, digital and social media campaign will target time-poor (or lazy!) Londoners, those with a skill or trade to offer and those interested in flexible earning options, promoting Pickle as THE leading task app to get anyone out of any pickle.
“While there are similar products on the market, Pickle offers a highly flexible platform where users can find someone to help them with any task conceivable (so long as it’s ‘clean’!)” said Daneh Westropp, Creator and Founder of Pickle. “We will initially be working with Rooster PR on targeting a London audience but the potential Pickle footprint is global. Rooster has already provided impressive creative and engaging campaign ideas that we are confident will generate the media and consumer interest we need for launch and we are sure the relationship will be central in expanding the reach of our brand and product beyond the UK at a later date.”
James Brooke, Managing Director of Rooster PR, commented: “We honestly believe that Pickle is the best and most flexible task resource app on the market and are delighted to be on-board to help launch the app. We’ve been working closely with the client to ensure we have a compelling proposition for launch that will work to grow the Pickle community and ensure the app’s success. It’s an exciting product with enormous potential and the project will further establish Rooster’s specialist credentials in the consumer app space.”
Rooster’s app expertise includes the successful launch of travel app Seasonal Cities and daily deal aggregator Bownty. The agency is also currently working with disruptive minicab ride sharing app, SPLYT, due to launch imminently.
For more information or to download the Pickle app, please visit www.picklejobs.com.
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Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Founder and Creator, Daneh Westropp.
Follow Pickle: @Picklejobs / www.facebook.com/picklejobs
For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About Pickle:
Pickle is an app that enables users to get help with any task imaginable at a price set or negotiated by the user.
Pickle connects anyone happy to pay for help with an odd (or not-so-odd) job, with locals (skilled or simply willing) who are available to lend a hand, on-demand.
It is the first and most flexible ‘find-a-fixer’ peer-to-peer app in the UK, offering a live bidding system to ensure that users get the best value for money.
With more job categories than competitor apps, including cooking, packing, translation, nails or dog walking, as well as ‘miscellaneous’ for all those random needs, Pickle gives users complete flexibility to post any job, anytime. No matter how outlandish or seemingly mundane the task, Pickle will find someone to do it.
Unlike other ‘task apps’ on the market, Pickle has no fixed pricing structure, allowing fixers to bid for jobs (giving everyone that competitive edge) and allowing users to negotiate costs.
The Pickle minimum job value is set at only £5. Considerably lower than other apps on the market, this allows for complete flexibility in the type of job request posted.
With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience.
