New Croatia 365 campaign aims to attract more all-year-round visitors.
The Croatian National Tourist Board (CNTB) formally unveiled its new pre- and post- season campaign to the UK market this week, which aims to increase the number of all-year-round visitors to the country.
Named Croatia 365, the campaign will showcase how Croatia’s cultural, eno-gastronomic, adventure, wellness & health and MICE offerings make it the perfect tourist destination throughout the year.
The campaign was formally unveiled to UK media at an event at The Queen’s Club in London, where Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and Cluster of North-western Istria regions were represented. The regions offered samples of local food and wine delicacies, as well as highlighting cultural and active offerings available for tourists. Renowned wine expert Joe Wadsack also hosted a tasting of award-winning Croatian wines.
Also in attendance were Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of The Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.
“So far in 2014, we have continued to see a trend of increased British and Irish visits to Croatia, which adds to three previous consecutive years of growth. We hope that our new Croatia 365 campaign will further promote the country as an all-year-round destination for travellers,” said CNTB’s Director Mr Ratomir Ivičić.
“Croatia has so much to offer holidaymakers, at any time of year – it’s not just our stunning coastline that is appealing. The country’s historic cities, eight national parks, gastronomic delights including the highest quality truffles and award-winning wines, and ever-increasing adventure activities including cycling, hiking and diving have made Croatia the ‘go-to’ destination for those seeking culture and adventure 365 days a year,” said CNTB’s UK & Ireland Director Mr Tonko Rilović.
The Dubrovnik and Riviera region is the perfect destination for visitors travelling during the winter months, with Dubrovnik city said to be at its most beautiful in winter. Tourists can relax with a coffee and enjoy the calm, quiet streets, which are usually bustling with tourists in the summer months.
The Slavonia and Baranja region also looks particularly beautiful in winter when the fields are covered in crisp, white snow. Visitors can escape from urban life and relax in one of Slavonia’s renowned thermo-mineral water based spas or travel the wine roads of Baranja, renowned for its Graševina white wine.
The Korčula and Pelješac region offers tourists fascinating historical architecture to explore at whatever time of year they visit. In winter, the Gothic Renaissance cathedral of St Marco is especially stunning.
The Cluster of North-western Istria regions is a foodie’s dream in the autumn, particularly in October when guests can celebrate the Truffle Days festival that celebrates the supreme delicacy which is local to the region. At this time of year, visitors are able to take part in local truffle hunts and taste delicious truffle-based dishes. Throughout the year, Istria offers a vast range of cultural activities and its olive oil trails are popular all year round.
Earlier this month, the CNTO announced a ten per cent year-on-year increase in UK travellers to Croatia between January and August 2014, while there was also a 19 per cent increase in Irish visitors during the same period.
For more information on what to see and do in Croatia, please see www.croatia.hr and www.croatia365.eu.
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About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.
For more information on what to see and do in Croatia, please visit www.croatia.hr.
