26-page supplement in association with Big Bus London & VisitLondon out this week.
Family Traveller Magazine this week launched its first pull-out supplement, ‘Family Traveller London’.
The 28-page A5-sized insert is designed as a ‘pull out and keep’ addition to the magazine, which celebrates its first anniversary this month.
Supported by Big Bus London, VisitLondon.com and London and Partners, the supplement is written by Family Traveller’s team of writers and reflects the publisher’s high production values, hallmarked by quality, relevant content and great design.
Features include a round-up of London’s most unique attractions and the best free activities in the capital as well as ‘ten of the coolest littlest-known things to boast about.’
Readers can also take advantage of a special discount code for Big Bus London.
The supplement will be distributed with 60,000 copies of Family Traveller Magazine, via newsstands and selected distribution partners.
Content will also be available online at FamilyTraveller.com.
Family Traveller Publisher and CEO, Andrew Dent, believes that supplements such as ‘Family Traveller London’ will further help differentiate the publication.
“Family travel was an area that was under represented in the media; much of the pre-existing content available was mumsy or patronising. We wanted to produce something that would appeal to a more sophisticated ‘cool’ audience of time-poor mums and dads,” said Dent.
“We’ve proved that there is demand for content like ours with a very successful first year of trading. Family Traveller supplements are the next step in our evolution – not only do they provide added-value for our readers, they’re also a great way for brands to get in front of our affluent and influential readers. In the next 12 months we will be launching supplements around ski, villas, Florida and the Caribbean amongst others,” continued Dent.
“Our core audience is ABC1 mothers aged 28-45, who are the main decision makers in the family when it comes to spending on lifestyle and travel,” he said.
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For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
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About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.
The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.
Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.
For more information visit the website – www.FamilyTraveller.com.
