Think you can’t get consumer coverage for a B2B business? Well, think again, because we can.

Tasked with positioning the company and its expert spokespeople as thought leaders in the travel industry, ATPI wanted to break out beyond traditional business travel trade coverage and amplify their voice across national and consumer media.

With Rooster’s vast multi-sector experience – blending B2B travel expertise with B2C storytelling – and our proven success in the ‘corpsumer’ space, the team swung into action.

We devised a bespoke strategic PR programme for ATPI that delivered outstanding results, landing top-tier national consumer coverage in the likes of the BBC, The Scotsman, I News, and MSN to name but a few.

The team has successfully secured over 46 pieces of stellar coverage, spanning travel and business travel trade, HR vertical press, and crucially, consumer and national media. What’s more, the inclusion of a backlink to the ATPI website in our BBC coverage resulted in a record-breaking daily visitor peak.