Atmosphere Core. Mulberry Partnership.
Key Metrics.
281k
Total Engagements
447k
YouTube Subscribers
242k
Video Views
The Front Row: Atmosphere x Mulberry.
We’ve worked with fast-growing Indian-Ocean brand, Atmosphere Core, since 2012 and successfully launched eight Maldivian properties.
With fierce competition and a crowded market place, we sought to reach a new audience beyond a purely travel remit. Wanting to create a social media campaign that would generate buzz, we landed on the perfect theme: fashion.
While the fashion crowd may seem most at home on the Front Row, they’re also prolific travellers. So, we created a partnership that combined fashion, influencers and the beautiful Maldivian landscape all in one place.
Our strategy was two-pronged. Firstly, we secured an exclusive partnership with luxury, high-end British fashion brand Mulberry England, ahead of the launch of a new sunglasses range.
Secondly, we partnered with four top British influencers* on a hosted press trip to OZEN by Atmosphere (the flagship, five-star luxury resort), to showcase the new shades and bring the resort to millions of highly engaged social media followers actively looking for holiday inspiration.
As a social media campaign, it exceeded all targets for impressions, likes and video views.
The results speak for themselves: over four million followers reached across Twitter & Instagram, over 280,000 engagements, over 450,000 YouTube subscribers reached and videos viewed over 240,000 times.
(*Our thanks to Mulberry England, Julia Lundin, Danielle Peazer, Lindsey Holland and Lizzy Hadfield).
This was a really fantastic partnership which strongly supported OZEN’s leading position within the UK market.
Stephané Laguette • Executive Vice President, Sales & Marketing • Atmosphere Core
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