We love helping brands re-awaken their comms with ambitious campaigns. It’s a bit like when the cockerel crows in the morning (there’s something in that). We especially love campaigns based on universal human truths that deliver significant increases in sales.

We were challenged by high-street travel agency, Flight Centre, to promote their hassle-free service, open-minded brand persona, and new family travel brochure with a high-impact campaign during the incredibly-hard-to-sell-holidays pre-Christmas period.

Based on the insight that having kids completely changes parents’ travel decision making, we took the notion of child-driven decision making to its natural conclusion. How? By turning Flight Centre into the first travel agent where kids could book holidays! And the parents? Well, they could relax in the knowledge that Flight Centre agents would build amazing bespoke holidays that the whole family will love.