Initially appointed to build its media presence in the UK, Rooster was quickly entrusted to publicise the Madrid-founded scale-up’s launch in France. Naturally, our multilingual team swung into action. We developed native-language content in French and English, devised a strategic media launch plan for the French market, and landed top-tier coverage in the likes of Forbes Espana, Yahoo Finance France and MarketWatch.

With successful international results under our belt, the team were quickly tasked to take on the global product launch of Stratio’s revolutionary Generative AI product. Our remit included translating technical jargon into comms that would be easy for the target audience – business users, vs data analysts – to understand as well as supporting Stratio to develop its own messaging on the product.

We successfully secured press coverage across the world including the likes of Bloomberg and Business Insider and in-depth interview opportunities for the brains behind the product with key Spanish and French business titles – both facilitated in each respective language. The team has secured 1,470+ pieces of coverage – all positioning Stratio as the leading provider of data fabric and AI solutions to an audience of at least 9.31 million readers.

Businesses working with multiple PR agencies – one for each region – will often face the challenge of ensuring activity and messaging is aligned and consistent across each of its markets. Working with Rooster, Stratio can operate a strategic ‘three birds, one stone’ approach and efficiently target each of its regions – without having to liaise with three separate PR teams.