How do you bring to life the Scandi art of being cosy, or ‘Cosyology’ as coined by our woodburning stove client Contura?

Well, you partner with Britain’s cosiest talent, Kate Humble, reading six of the cosiest original short stories we could create, all while sitting in front of a roaring fire, of course.

Scheduled for the countdown to Christmas, six films were premiered across six Sundays on Contura’s Facebook page, YouTube channel and on IGTV.

Brits watched our cosy campaign 40,410 times from 213,554 impressions. Even when served as YouTube ad preroll, the content enjoyed a retention rate of 17%. This means people not only didn’t skip our stories, but 17% of them watched all the way to the end before they started on the videos they actually intended to watch.

Contura were thrilled with the partnership, campaign execution and the results. Kate’s humble and down-to-earth approach and her soothing tones hit the right mark during a tricky year (2020) and combined with Contura’s cosy credentials, reminded us all of the importance of home, cosiness and downtime.