El Gouna, Egypt. easy(Jet) Visitation Growth.
Key Metrics.
+511%
Room Nights YoY
x2
Visitor Number Increase
14m+
Campaign Views
Increasing awareness amongst target audiences to drive visitor numbers.
Background: Rooster develops fully integrated marketing campaigns with key travel trade partners to increase awareness amongst our clients’ target audiences to drive increased visitor numbers.
Objectives: To engage and educate UK consumers and the travel trade on El Gouna in Egypt and why it’s a ‘must visit’ destination with year-round sun, outstanding hotels, impressive dining options, and world class activities.
How: By partnering with a well known and trusted booking platform, positioning El Gouna as a trending destination thereby ensuring it’s added to consideration lists for a holiday.
Where: easyJet Holidays; one of the UK’s leading package holiday providers that offer an extensive flight network, competitive pricing, strong brand awareness as well as both a large consumer and trade database.
Campaign: A six-month integrated campaign comprising the creation of a destination guide, PPC activity, social media, in-store digital screens, trade portal features, a full audience newsletter placement, as well as website homepage and deals page banners.
Results: easyJet Holidays grew visitation numbers to El Gouna by 511% over the campaign period and doubled bookings since 2020.
Rooster supported brilliantly in optimising our marketing. Their knowledge of the UK market (where we fly from) allowed us to increase site visits, bookings and conversions.
Richard Owens • Commercial Partnerships Manager • easyJet Holidays
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