Fairview New Homes. Community Focused Events
Key Metrics.
Coverage Hits
Events to Date
PR-Driven Events
Helping buyers with affordable housing.
Alongside a proactive press office, Rooster’s Property Team was tasked by Fairview New Homes to create and run PRable events that would drive footfall, generate leads and land sales.
We advised Fairview to take a community-first approach, highlighting that events need to attract those at all stages of the house buying life cycle. Following our recommendations, we were able to introduce events that had a feel-good factor and a soft sales message. The events were open to existing residents, prospective buyers, locals in the neighbourhoods and businesses, and from the get go really bolstered consumer sentiment.
14 PR-led events executed, including NewHayes NHS & Clean the Streets Events, Kingston East Cocktail Masterclass and Nola Half Marathon, which generated coverage in hyper-local newspapers, and London-centric titles such as Metro.
11 sales events supported and promoted including the Nola Launch and NewHayes’ Bollywood Event, which generated 14 pieces of coverage in hyper-local, property trade and London-centric media.
