We worked with Vastint UK to ensure all eyes were on its unique corner of east London: Sugar House Island.

The power and importance of community was stronger than ever in 2020, which was the foundation for the launch of Vastint UK’s new community of homes, offices, independent retailers and a new primary school.

Sugar House Island is a mixed-use development with rich history, fusing the creativity of east London with the delights of the city and access to central London in 10-20 minutes.

Our goal was to launch much more than new rental accommodation. This launch would appeal to Londoners looking for a healthy lifestyle and be the start of a new community.

Our strategy was to work exclusively with the Evening Standard to highlight the benefits of mini neighbourhoods, which noted London’s chance to recreate the city “in a way that is sustainable and socially inclusive”, before securing coverage in key local titles including Wharf Life, and Newham Recorder. We also put the spotlight on new business tenants taking residency at Sugar House Island, most notably global book publisher Phaidon, which relocated after more than 20 years in King’s Cross.

Highly targeted and carefully tailored with our message in mind, our work with Vastint UK successfully put Sugar House Island on the map for those living and working in London.