- Brits spend estimated £17.75 a month on TV streaming subscriptions
- Men spend £52.80 more than women a year on TV addiction
- Millennials have the highest number of subscriptions, costing them over £240 a year
- London is the most addicted region in the UK
Research by price comparison site, finder.com reveals TV fanatics in the UK spend £303.16 million a month on TV streaming services including Netflix, Amazon Prime, Now TV and Hayu.
According to a survey of 2,000 UK adults, over 17 million Brits (41.1 percent) are subscribed to a TV streaming service. Two in five Brits are subscribed to at least one streaming service and spend an estimated £17.75 per month on average on them.
When it comes to TV viewing habits, millennials are the most addicted generation with one in 10 (11.8 percent) subscribing to over three services, costing them over £20 a month on average to get their TV streaming fix. Men spend more than women on TV streaming, paying £19.82 per month for subscriptions compared to £15.42 – £52.80 more than women per year.
As for preferred providers, Netflix and Amazon Prime are the most popular services in the UK, with over half (59.7 percent) choosing Netflix followed by 47.5 percent subscribing to Amazon Prime. The majority of millennials (69.4 percent) have a Netflix subscription.
Finder’s research also revealed that London is the most TV-addicted region across the UK with one in 10 adults using three or more services followed by the North East and East Midlands.
Jon Ostler, CEO of finder.com UK said: “TV streaming is becoming the norm for many households across the UK. But with seamingly cheap monthly costs, it can be easy to spend more than you realise if you sign up to several providers. Before signing up to a subscription service, make sure you choose the right one for you bearing in mind both the content they provide and the compatibility with your devices. Some services offer high-definition streaming, which is great if you have a 4K compatible TV, otherwise you may be happy with a standard definition option. Also make sure you’re getting the best value from your subscription; for rolling month contracts you’re perfectly within your right to cancel it for months that you’re going to be away or too busy to catch up on your binge-watching.”
For more information on finder’s study and to find out more about the TV streaming services available in the UK, please visit https://www.finder.com/uk/tv-streaming-habit.
-Ends-
Notes to editors:
- Jon Ostler, CEO (UK) at finder.com is available for comment, opinion or interview regarding this research.
- Survey of 2,000 adults across the UK, carried out by Mortar London on behalf of finder.com
- Only regions with 40 or more respondents have been included in the results
For further press information, please contact:
Yasmine Triana/Aaryn Vaughan
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About finder
finder, Australia’s #1 comparison site, launched in the UK in February 2017.
Founded in 2006, finder has over three million MUUs and has helped consumers make 15 million decisions over the past decade.
finder is entirely independent, offering consumers unbiased content, comparisons and, wherever possible, a full market view.
So much more than just a comparison site, finder provides in depth guides, advice and editorial content to help consumers better understand all the options and products available.
Committed to educating and empowering consumers to make informed choices and ultimately, to make savings, finder’s success is based on the provision of up to date and relevant information supplied by dedicated, round the clock research teams.
Categories currently available in the UK include money transfers, travel money, gas & electricity, mobile, broadband, and TV streaming. New products (including insurance, credit cards, loans, mortgages and pensions) will be rolled out over the coming months.
finder now operates in 10 countries including: the UK, Australia, New Zealand, USA, Canada, Hong Kong, Singapore, Chile, Spain and Mexico, and employs over 120 staff worldwide.
