St. Kitts Tourism Authority Appoints RoosterPR - img 3

St. Kitts Tourism Authority Appoints Rooster PR 

The St. Kitts Tourism Authority (SKTA) has appointed Rooster PR to manage its day-to-day press office and implement creative campaigns following a competitive pitch.

Rooster has been briefed to raise awareness of St. Kitts as the quintessential, year-round Caribbean island and help drive tourism to the destination. The agency will be responsible for all pro-active and re-active B2B and B2C press enquiries. In addition to developing and implementing a strong PR plan, press trip co-ordination, issues management and news generation, Rooster will also boost media awareness through the implementation of several creative campaigns.

Following the passage of Hurricanes Irma and Maria, St. Kitts & Nevis thankfully sustained minimal damage and the destination is open and welcoming visitors. Racquel Brown, CEO of SKTA, said: “We are so grateful that St. Kitts was virtually unscathed by Hurricanes Irma, Jose and Maria and our tourism providers are open for business. As we resume normal operations, we continue to keep those who have been more severely impacted by Irma and Maria in our thoughts and prayers.”

On Rooster PR’s appointment, CEO Brown continued: “We were impressed by the creativity and market knowledge demonstrated in Rooster’s proposal and are excited to see their imaginative campaigns implemented in the coming months.”

James Brooke, Managing Director at Rooster, said: “We’re excited to have been appointed by the St. Kitts Tourism Authority to promote their stunning island to the UK market. Our plans not only draw on our extensive travel industry experience but also utilise the team’s creative expertise through a series of high impact campaigns. Through our creative storytelling, we’re looking forward to boosting the island’s profile and driving bookings.”


For further press information, please contact:
Melissa Hobson/Natalie Garland/James Brooke
Rooster PR
T: +44 (0)20 3440 8927

About St. Kitts
St. Kitts is the authentic, quintessential, year-round Caribbean destination for the discerning, experienced traveller. Intoxicating unspoilt natural beauty, sunny skies, warm waters, and white sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the Eastern Caribbean, the island is easily accessible for British travellers with twice-weekly British Airways flights from London Gatwick (with a short stop in Antigua).

Recent media accolades include the Daily Mail (March 2017) describing St. Kitts as “an undiscovered part of the Caribbean” and the Evening Standard (Nov 2016) stating “with its crowd-free beaches and green hills, this Caribbean Island has got it all.” While The Telegraph (Nov 2016) goes further, saying “delve deeper, and St Kitts turns out to have special treasures, too.”

Following the passage of Hurricanes Irma and Maria, St. Kitts & Nevis thankfully sustained minimal damage and the destination is welcoming visitors. The St. Kitts Tourism Authority continues to keep those impacted by Irma and Maria in their thoughts and prayers. The Caribbean Tourism Organization has activated its CTO Relief Fund to help families and countries rebuild after hurricanes, with monies raised being sent directly to CTO-member destinations affected by the catastrophic storm. For more information or to donate, visit

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