Ras Al Khaimah Tourism Development Authority Appoints RoosterPR - img 3

Ras Al Khaimah Tourism Development Authority Appoints Rooster PR

Rooster PR to promote Emirate for adventure, wellness and as a top beach destination in the Middle East.

The Ras Al Khaimah Tourism Development Authority, has appointed Rooster PR as its retained UK PR agency. Rooster PR will promote the Emirate through creative campaigns, activations and a combination of media and influencer relations.

Home to the highest mountain in the UAE including the newly launched Jebel Jais Flight – the longest zipline in the world, Rooster’s campaigns will target those seeking adventure, relaxation and escapism. Something of a hidden gem, Rooster will promote Ras Al Khaimah’s rich cultural heritage and unique mountain, coast (64 kms of unspoilt beaches), mangrove, and desert landscapes.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, comments: “We were very impressed by Rooster’s travel expertise and creative thinking, and look forward to attracting even more visitors and investment to our magical part of the world.”

James Brooke, Managing Director at Rooster PR, said: “The team got off to a flying start supporting the launch of the Jebel Jais Flight zipline and are excited to help the RAKTDA team propel Ras Al Khaimah into the major league of global adventure tourism destinations with our creative executions and best-in-class travel PR.”

As well as the adventure and activity products offered throughout the Hajar mountain range, Ras Al Khaimah offers over 7,000 years of history and is home to ancient archaeological sites such as the Dhayra Fort and the ancient village of Al Jazira Al Hamra, as well as 64 kilometres of pristine beaches and world class hotels.

In April 2018 the Emirate will play host to AHIC, the Arabian Hotel Investment Conference, for the first time, showcasing Ras Al Khaimah’s MICE offering and growing status within the region. This follows a number of major tourism events that were held in Ras Al Khaimah in 2017, including the 67th Annual Convention of the German Travel Association (DRV) in December.


For further press information, please contact:
Nicole Lovett/Emma Arthurs/Bailie Horwood
Rooster PR
T: +44 (0)20 3440 8930
E: RAK@rooster.co.uk

About Ras Al Khaimah
Located just 45 minutes from Dubai International Airport and being well connected by the National Highway, Ras Al Khaimah enables easy stopovers as well as extended holidays. With its population of just 416,000 the Emirate is home to beautiful mountains, red sandy desert and lush green plains along with a series of creeks and lagoons. It is an oasis of nature and tranquillity and is the UAE’s most northern emirate, bordering Oman. With year-round sunshine, sweeping white sandy beaches, adventure and world class resorts, Ras Al Khaimah is a picture-perfect leisure destination that is a must for all travellers seeking the real essence of Arabia.

With over 7,000 years of fascinating history and culture, Ras Al Khaimah is the perfect getaway from everyday life. Offering magnificent landscapes, breath-taking coastlines and rich, terracotta desert planes, the emirate has firmly established itself as the UAE’s most authentic destination in the Middle East. With year-long sunshine and 64 kilometres of white sandy beaches, just 45 minutes from the busy metropolis of Dubai, Ras Al Khaimah offers entirely unique experiences from its neighbouring emirates.