The Role:
Rooster is seeking a dynamic and ambitious PR Account Director to join our thriving Travel and Tourism team. Working with top-tier clients, including tourist boards, tour operators, luxury resorts, cruise lines, and transportation services, the PR Account Director will drive high-impact PR campaigns, build industry-leading media relationships, and play a key role in the wider agency growth and business development.
You Will:
- Act as a trusted strategic advisor to travel and tourism clients, offering insight-led counsel on PR, communications, and reputation management.
- Lead and inspire a high-performing team, both in capacity as a line manager and as an effective client lead.
- Develop and execute strategic PR campaigns that align with clients’ business goals, demonstrating creativity, commercial awareness, and a results-driven mindset.
- Have great attention to detail and impeccable written and editing skills to craft compelling press materials and client messaging that cut through in a competitive media landscape.
- Build and maintain strong relationships with key travel and tourism journalists, influencers, and industry stakeholders to drive meaningful media coverage.
- Showcase faultless PR campaign development skills and add value to every initiative
- Spearhead business development in the travel and tourism sectors for the agency, alongside the Head of Travel
- Be accountable for results and manage budgets effectively
- Oversee campaign measurement and evaluation, ensuring clear KPIs, strong ROI, and continuous improvement in approach.
- Be an ambassador for Rooster at client, industry and networking events
- Conduct performance reviews with staff and ensure retention and development
- Train and mentor team members to ensure client and business objectives are achieved
- Be committed to accountability, thrive on transparency, live by results
- Be passionate about PR best practice as well as futureproofing
- Align with Rooster’s core values
You Have:
- Circa 5+ years’ experience in travel/tourism PR (agency, in-house comms, or similar). This is a guide and all applications will be considered based on skills and expertise.
- A knack for identifying stories and campaign concepts, and creatively developing them for maximum impact and ROI
- An impressive media and business contacts list in the travel space
- Proven results for communications efforts for travel, tourism, and/or leisure brands on a variety of budgets
- People management and capacity planning experience
- A strong track record for supporting new business efforts
- Powerful presentations skills
- Your finger on the pulse of the news cycle
- An understanding of cross-cultural communication
- A good understanding of crisis management practices and when to bring in senior assistance
- A passion for travel and inspiring others to explore the world
Don’t Tick All the Boxes. Neither Do We.
We are driven by hiring not only by experience and relevance for the role but also the right attitudes and behaviours for success, so if you don’t meet all the listed criteria, please do still apply as we’d love to hear from you.
The Package:
A competitive salary of up to £50,000, with flexibility based on experience and expertise.
Our benefits package includes Vitality private health cover, a 0% interest employee holiday loan and a one-month paid sabbatical after five years.
We have numerous perks including ‘Hit of the Month’ financial award to recognise stand-out results, up to two company socials a year and an early finish on Fridays.
Where:
Hybrid working between home and our office at The Ministry, (SE1) an amazing creative workspace with gym, bar, café, terrace, cinema, sound studio and events space.
The Process:
Tell us why you’re the person for this job. Send us your pitch, no longer than two paragraphs, to [email protected] with your CV attached.
We have a three-stage interview process, starting with an initial video call with a member of our Talent Acquisition team; followed by a first round video interview with the hiring manager and then a final face-to-face interview and written assessment with a different people across the business.
We are ready to hire immediately, but we will wait for the right person.
About Us:
Rooster offers best-in-class integrated communications with a focus on innovative storytelling, performance and accountability. We are a gifted team of specialists delivering high-impact, high-value integrated communications for ambitious brands.
Rooster is unashamedly “people first”. We are the sum of our parts, made-up of genuine, personable talented people forming a team of passionate creative communications experts. We deliver award-winning storytelling for your brand, but what sets us apart is how we do it. We pride ourselves on building meaningful long-term relationships that matter.
The Small Print:
Rooster embraces diversity and is an equal opportunities employer. We are committed to building a team that embraces difference and represents a variety of backgrounds, perspectives and skills. If you would like to discuss any accessibility requirements for the recruitment process or the role, please contact [email protected] and we will be happy to discuss.
Rooster can’t provide any legal sponsorship to attain a work visa or permit in the UK. We strongly advise that if you are unsure, you to seek legal counsel to ensure your right to work status in the UK is fully legal before you apply. Any offer of employment we make you will be conditional upon you having the right to work in the UK and Rooster will verify this as part of the onboarding process.
To all recruitment agencies: Rooster does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias or Rooster employees. Rooster is not responsible for any fees related to unsolicited resumes.
