Global Travel Management Company ATPI Appoints Rooster to Lead UK PR

Global Travel Management Company ATPI Appoints Rooster to Lead UK PR
4th April 2023 Samantha Anderson

Global Travel Management Company ATPI Appoints Rooster to Lead UK PR

Global travel management company ATPI has appointed integrated comms agency Rooster to drive awareness of the ATPI brand and Direct ATPI corporate business line in the UK.

The announcement comes following a period of significant growth for the Manchester headquartered travel and events management business after successfully achieving and surpassing pre-covid levels of client growth.

Comprising Direct ATPI, ATPI Marine & Energy, ATPI Corporate Events, ATPI Mining & Resources and ATPI Sports Events, each brand is united by the aim to truly connect and deliver what really matters to every single customer. The partnership with award-winning agency Rooster was agreed in February 2023 and comes after the London-headquartered comms agency’s most successful year to date – having opened a second location in Bristol last summer and nearly doubling in size in 2022.

Rooster will leverage its 23 years of media relations experience across the b2b, travel, and consumer sectors to add creative flair to ATPI’s media presence in the UK. Rooster will support across both trade and consumer stories, including the development of ATPI Halo, tech innovations and business wins as the brand continues to break the mold of the business travel industry.

Charlotte Harris, Head of UK Marketing at ATPI said: “Rooster’s passion and ethos is a great fit with our own. Their proven success in the ‘corpsumer’ space, blending b2b travel expertise with b2c storytelling, is the perfect solution for ATPI as the business moves into a new era of growth and pushes boundaries in our industry.

“We like to think of ourselves as the independent speedboat of the TMC world that’s fast, nimble, and gets the job done, and Rooster feels like the right match in the PR world. We can’t wait to see their creative ideas come to life.”

Rooster’s Managing Director, James Brooke, said: “At Rooster, we pride ourselves on our vast multi-sector experience and our ability to think creatively outside of the box. We’re excited to create a bespoke PR programme for ATPI that delivers outstanding results.

“We had our heart set on working with a travel management company in 2023, and we’re over the moon to have found a perfect match in ATPI that so closely aligns with Rooster’s belief in comms that nails the serious stuff, while also bringing a sense of fun to the party.”

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For further press information, please contact:
James Brooke | Hannah Carlisle | Annie Hopson | Rebecca Claxton
T: +44 (0)203 440 8934
E: [email protected]

About ATPI:
The ATPI Group has a network of over 100 offices worldwide and is a global leader in travel management for corporate, marine and energy businesses, sports and corporate event management and online travel technology. The company’s dedicated sustainability consultancy, ATPI Halo, is a carbon measurement, reduction and offset service for environmentally sustainable travel solutions. The ATPI Group is a proud holder of a Silver EcoVardis accreditation, the world-renowned corporate social responsibility ratings agency. ATPI’s ESG programme is independently recognised as top performing across over 90,000 assessed global companies.

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About Rooster
Rooster is one of the UK’s leading independent integrated communications agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of 30 genuine, straight-talking and creative comms experts.

Rooster clients span the travel, lifestyle, property and b2b sectors including Flight Centre, Center Parcs, Hawkes cider, Tempur UK, Fairview New Homes, Vastint UK, ECA International and Resource Solutions. Rooster’s sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world.

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